Branding Disaster:
Reestablishing Trust through the
Ideological Containment of
Systemic Risk Anxieties(pp.
877-910), Ashlee Humphreys and Craig J.
Thompson
Outsourcing Parenthood? How
Families Manage Care Assemblages
Using Paid Commercial Services(pp.
911-935);
Amber M. Epp and Sunaina R.
Velagaleti
How Nonconsumption Shapes Desire(pp. 936-952),
Xianchi Dai and Ayelet Fishbach
The Offer Framing Effect:
Choosing Single versus Bundled
Offerings Affects Variety
Seeking(pp. 953-964),
Mauricio Mittelman, Eduardo B.
Andrade, Amitava Chattopadhyay,
and C. Miguel Brendl,
Consuming Experiential
Categories(pp. 965-977),
Anuj K. Shah and Adam L. Alter
Fooled by Heteroscedastic
Randomness: Local Consistency
Breeds Extremity in Price-Based
Quality Inferences(pp.
978-994),
Bart de Langhe, Stijn M. J. van
Osselaer, Stefano Puntoni, and
Ann L. McGill
Marketplace Sentiments(pp.
995-1014),
Ahir Gopaldas
Monochrome Forests and Colorful
Trees: The Effect of
Black-and-White versus Color
Imagery on Construal Level(pp.
1015-1032),
Hyojin Lee, Xiaoyan Deng, H. Rao
Unnava, and Kentaro Fujita
The Effects of Country-Related
Affect on Product Evaluations(pp.
1033-1046),
Cathy Yi Chen, Pragya Mathur,
and Durairaj Maheswaran
Emotions Shape Decisions through
Construal Level: The Case of
Guilt and Shame(pp.
1047-1064),
DaHee Han, Adam Duhachek, and
Nidhi Agrawal
Lucky Loyalty: The Effect of
Consumer Effort on Predictions
of Randomly Determined Marketing
Outcomes(pp. 1065-1078),
Rebecca Walker Reczek, Kelly L.
Haws, and Christopher A. Summers
The Effects of Heightened
Physiological Needs on
Perception of Psychological
Connectedness(pp.
1078-1088),
Xiuping Li and Meng Zhang
Forced to Be Bad: The Positive
Impact of Low-Autonomy Vice
Consumption on Consumer Vitality(pp.
1089-1107),
Fangyuan Chen and Jaideep
Sengupta
The Role of Arousal in
Congruity-Based Product
Evaluation(pp. 1108-1126),
Theodore J. Noseworthy, Fabrizio
Di Muro, and Kyle B. Murray
The Presenter’s Paradox
Revisited: An Evaluation Mode
Account(pp. 1127-1136),
Tobias Krüger, André Mata, and
Max Ihmels
Optimal Visualization Aids and
Temporal Framing for New
Products(pp. 1137-1151),
Min Zhao, Darren W. Dahl, and
Steve Hoeffler
Forthcoming in February 2015
Vol. 41, No. 3, October 2014
Masthead
Editorial Review Board(pp.
i-ii)
Home Sweet Messy Home: Managing Symbolic
Pollution(pp. 565-589),
Delphine Dion, Ouidade Sabri, and Valérie
Guillard
Should the Devil Sell Prada? Retail
Rejection Increases Aspiring Consumers’
Desire for the Brand(pp. 590-609),
Morgan K. Ward and Darren W. Dahl
Money in the Bank: Feeling Powerful
Increases Saving(pp. 610-623),
Emily N. Garbinsky, Anne-Kathrin Klesse, and
Jennifer Aaker
Licensing Indulgence in the Present by
Distorting Memories of Past Behavior(pp.
624-641),
Frank May and Caglar Irmak
If It’s Useful and You Know It, Do You Eat?
Preschoolers Refrain from Instrumental Food(pp.
642-655),
Michal Maimaran and Ayelet Fishbach
The Bottom Dollar Effect: The Influence of
Spending to Zero on Pain of Payment and
Satisfaction(pp. 656-677),
Robin L. Soster, Andrew D. Gershoff, and
William O. Bearden
I’m Moral, but I Won’t Help You: The
Distinct Roles of Empathy and Justice in
Donations(pp. 678-696),
Saerom Lee, Karen Page Winterich, and
William T. Ross Jr.
Proud to Belong or Proudly Different? Lay
Theories Determine Contrasting Effects of
Incidental Pride on Uniqueness Seeking(pp.
697-712),
Xun (Irene) Huang, Ping Dong, and Anirban
Mukhopadhyay
Nostalgia Weakens the Desire for Money(pp.
713-729),
Jannine D. Lasaleta, Constantine Sedikides,
and Kathleen D. Vohs
Doing It the Hard Way: How Low Control
Drives Preferences for High-Effort Products
and Services(pp. 730-745),
Keisha M. Cutright and Adriana Samper
Social Defaults: Observed Choices Become
Choice Defaults(pp. 746-760),
Young Eun Huh, Joachim Vosgerau, and Carey
K. Morewedge
Retailer Pricing Strategy and Consumer
Choice under Price Uncertainty(pp.
761-774),
Shai Danziger, Liat Hadar, and Vicki G.
Morwitz
Is It Still Working? Task Difficulty
Promotes a Rapid Wear-Off Bias in Judgments
of Pharmacological Products(pp.
775-793),
Veronika Ilyuk, Lauren Block, and David Faro
Reading Fictional Stories and Winning
Delayed Prizes: The Surprising Emotional
Impact of Distant Events(pp. 794-809),
Jane E. J. Ebert and Tom Meyvis
The Categorization of Time and Its Impact on
Task Initiation(pp. 810-822),
Yanping Tu and Dilip Soman
When Going Green Backfires: How Firm
Intentions Shape the Evaluation of Socially
Beneficial Product Enhancements(pp.
823-839),
George E. Newman, Margarita Gorlin, and Ravi
Dhar
Creating the Responsible Consumer:
Moralistic Governance Regimes and Consumer
Subjectivity(pp. 840-857),
Markus Giesler and Ela Veresiu
The Marketization of Religion: Field,
Capital, and Consumer Identity(pp.
858-875),
James H. McAlexander, Beth Leavenworth
Dufault, Diane M. Martin, and John W.
Schouten
Forthcoming in December 2014
Vol. 41, No. 2, August 2014
Masthead
Editorial Review Board(pp.
i-ii)
Decisions at a Distance: Effects of
Psychological Distance on Consumer Decision
Making(pp. iii-vi), Rebecca Hamilton
Morality and the Marketplace(pp. vii-ix),
Kent Grayson,
Transforming Health Care: Empowering
Therapeutic Communities through
Technology-Enhanced Narratives(pp.
237-260),
Kelly Tian, Pookie Sautter, Derek Fisher,
Sarah Fischbach, Cuauhtemoc Luna-Nevarez,
Kevin Boberg, Jim Kroger, and Richard Vann
Something to Chew On: The Effects of Oral
Haptics on Mastication, Orosensory
Perception, and Calorie Estimation(pp.
261-273),
Dipayan Biswas, Courtney Szocs, Aradhna
Krishna, and Donald R. Lehmann
Accepting Inequality Deters Responsibility:
How Power Distance Decreases Charitable
Behavior(pp. 274-293),
Karen Page Winterich and Yinlong Zhang
When Identity Marketing Backfires: Consumer
Agency in Identity Expression(pp.
294-309),
Amit Bhattacharjee, Jonah Berger, and Geeta
Menon
Judging a Part by the Size of Its Whole: The
Category Size Bias in Probability Judgments(pp.
310-325),
Mathew S. Isaac and Aaron R. Brough
“So Cute I Could Eat It Up”: Priming Effects
of Cute Products on Indulgent Consumption(pp.
326-341),
Gergana Y. Nenkov and Maura L. Scott
The Product-Agnosia Effect: How More Visual
Impressions Affect Product Distinctiveness
in Comparative Choice(pp. 342-360),
Jayson Shi Jia, Baba Shiv, and Sanjay Rao
Should Birds of a Feather Flock Together?
Understanding Self-Control Decisions in
Dyads(pp. 361-380),
Hristina Dzhogleva and Cait Poynor Lamberton
The Experience versus the Expectations of
Power: A Recipe for Altering the Effects of
Power on Behavior(pp. 381-396),
Derek D. Rucker, Miao Hu, and Adam D.
Galinsky
Brand Tourists: How Non–Core Users Enhance
the Brand Image by Eliciting Pride(pp.
397-417),
Silvia Bellezza and Anat Keinan
Imagining Yourself in the Scene: The
Interactive Effects of Goal-Driven
Self-Imagery and Visual Perspectives on
Consumer Behavior(pp. 418-435),
Yuwei Jiang, Rashmi Adaval, Yael Steinhart,
and Robert S. Wyer Jr.
The Price of Being Beautiful: Negative
Effects of Attractiveness on Empathy for
Children in Need(pp. 436-450),
Robert J. Fisher and Yu Ma
Rejected, Shackled, and Alone: The Impact of
Systemic Restricted Choice on Minority
Consumers’ Construction of Self(pp.
451-474),
Sterling A. Bone, Glenn L. Christensen, and
Jerome D. Williams
When Does a Higher Construal Level Increase
or Decrease Indulgence? Resolving the Myopia
versus Hyperopia Puzzle(pp. 475-488),
Ravi Mehta, Rui (Juliet) Zhu, and Joan
Meyers-Levy
(Im)moral Support: The Social Outcomes of
Parallel Self-Control Decisions(pp.
489-505),
Michael L. Lowe and Kelly L. Haws
Double Standards in the Use of Enhancing
Products by Self and Others(pp.
506-525),
Elanor F. Williams and Mary Steffel
From Compensatory Consumption to Adaptive
Consumption: The Role of Self-Acceptance in
Resolving Self-Deficits(pp. 526-542),
Soo Kim and David Gal
What Makes Things Cool? How Autonomy
Influences Perceived Coolness(pp.
543-563),
Caleb Warren and Margaret C. Campbell
Forthcoming in October 2014
Vol. 41, No. 1, June 2014
Masthead
Editorial Review Board(pp.
i-ii)
From the Editors-Elect: Meaningful Consumer
Research(pp. iii-v),
Darren Dahl, Eileen Fischer, Gita Johar, and
Vicki Morwitz
Happiness from Ordinary and Extraordinary
Experiences(pp. 1-17),
Amit Bhattacharjee and Cassie Mogilner
Smellizing Cookies and Salivating: A Focus
on Olfactory Imagery(pp. 18-34),
Aradhna Krishna, Maureen Morrin, and Eda
Sayin
The Red Sneakers Effect: Inferring Status
and Competence from Signals of Nonconformity(pp.
35-54),
Silvia Bellezza, Francesca Gino, and Anat
Keinan
The Bright Side of Impulse: Depletion
Heightens Self-Protective Behavior in the
Face of Danger(pp. 55-70),
Monika Lisjak and Angela Y. Lee
The Maximizing Mind-Set(pp. 71-92),
Jingjing Ma and Neal J. Roese
Prosocial Behavior in Intergroup Relations:
How Donor Self-Construal and Recipient
Group-Membership Shape Generosity(pp.
93-108),
Rod Duclos and Alixandra Barasch
The Effect of Price on Preference
Consistency Over Time(pp. 109-118),
Kelly Kiyeon Lee and Min Zhao
How Childhood Advertising Exposure Can
Create Biased Product Evaluations That
Persist into Adulthood(pp. 119-134),
Paul M. Connell, Merrie Brucks, and Jesper
H. Nielsen
Hedonic Eating Goals and Emotion: When
Sadness Decreases the Desire to Indulge(pp.
135-151),
Anthony Salerno, Juliano Laran, and Chris
Janiszewski
The Impact of Fear on Emotional Brand
Attachment(pp. 152-168),
Lea Dunn and JoAndrea Hoegg
Why Feasibility Matters More to Gift
Receivers than to Givers: A Construal-Level
Approach to Gift Giving(pp. 169-182),
Ernest Baskin, Cheryl J. Wakslak, Yaacov
Trope, and Nathan Novemsky
Power and Action Orientation: Power as a
Catalyst for Consumer Switching Behavior(pp.
183-196),
Yuwei Jiang, Lingjing Zhan, and Derek D.
Rucker
We’ll Be Honest, This Won’t Be the Best
Article You’ll Ever Read: The Use of
Dispreferred Markers in Word-of-Mouth
Communication(pp. 197-212),
Ryan Hamilton, Kathleen D. Vohs, and Ann L.
McGill
How and When Grouping Low-Calorie Options
Reduces the Benefits of Providing
Dish-Specific Calorie Information(pp.
213-235),
Jeffrey R. Parker and Donald R. Lehmann
Retraction(p. 236)
Forthcoming in August 2014
Vol. 41, supplement to
june 2014 Research
curations 2013
Introduction : What are research
curations ?, Laura Peracchio, Ann McGill, and Mary Frances Luce
Spring
Social influence and consumer
behavior, Darren Dahl, Curator
When imitation doesn't flatter :
The role of consumer distinctiveness in responses to mimicry, Katherine
White and Jennifer J. Argo
Show me the money ! Effects of
social exclusion on financial risk-taking, Rod Duclos, Echo Wen Wan, and
Yuwei Jiang
Influence via comparaison-driven
self-evaluation and restoration : The case of the low-status influencer,
Edith Shalev, and Vicki G. Morwitz
Getting ahead of the joneses :
When equality increases conspicuous consumption among bottom-tier consumers,
Nailya Ordabayeva and Pierre Chandon
Are close friends the ennemy ?
online social networks, self-esteem, and self-control, Keith Wilcox and
Andrew T. Stephen
Summer
Consumer goal pursuit, Tebecca
Ratner, Curator
The dynamics of goal revision : a
Cybernetic multiperiod test-operate-test-adjust-loop (TOTAL) model of
self-regulation, Chen Wang and Anirban Mukhopadhyay
Too much of a good thing : The
Beneficts of implementation intentions depend on the number of goals, Amy N.
Dalton and Stephen A. Spiller
"I Don't" versus "i can't" : When
empowered refusal motivates goal-directed behavior, Vanessa M. Patrick and
Henrik Hagtvedt
The exception is the rule :
Underestimating and overspending on exceptional expenses, Abigail B. Sussam
and Adam L. Alter
The small area hypothesis :
Effects of progress monitoring on goal adherence, Minjung Koo and Ayelet
Fishbach
Vol. 40, No. 6, April 2014
Masthead
Editorial Review Board(pp.
i-ii)
Building Bridges for an Interconnected Field
of Consumer Research(pp. iii-vi),
Laura A. Peracchio, Mary Frances Luce, and
Ann L. McGill
A Word of Thanks(pp. vii-viii)
Motivated Forgetting in Response to Social
Identity Threat(pp. 1017-1038),
Amy N. Dalton and Li Huang
When Narrative Brands End: The Impact of
Narrative Closure and Consumption Sociality
on Loss Accommodation(pp. 1039-1062),
Cristel Antonia Russell and Hope Jensen
Schau
From Bye to Buy: Homophones as a
Phonological Route to Priming(pp.
1063-1077),
Derick F. Davis and Paul M. Herr
Strengthening the Influence of Advertised
Reference Prices through Information Priming(pp.
1078-1096),
Christina Kan, Donald R. Lichtenstein, Susan
Jung Grant, and Chris Janiszewski
How Males and Females Differ in Their
Likelihood of Transmitting Negative Word of
Mouth(pp. 1097-1108),
Yinlong Zhang, Lawrence Feick, and Vikas
Mittal
To Be or Not to Be Unique? The Effect of
Social Exclusion on Consumer Choice(pp.
1109-1122),
Echo Wen Wan, Jing Xu, and Ying Ding
The Distinct Affective Consequences of
Psychological Distance and Construal Level(pp.
1123-1138),
Lawrence E. Williams, Randy Stein, and Laura
Galguera
The Interactive Effect of Beliefs in
Malleable Fate and Fateful Predictions on
Choice(pp. 1139-1148),
Hyeongmin (Christian) Kim, Katina Kulow, and
Thomas Kramer
The Nature of Slacktivism: How the Social
Observability of an Initial Act of Token
Support Affects Subsequent Prosocial Action(pp.
1149-1166),
Kirk Kristofferson, Katherine White, and
John Peloza
Overindividuation in Gift Giving: Shopping
for Multiple Recipients Leads Givers to
Choose Unique but Less Preferred Gifts(pp.
1167-1180),
Mary Steffel and Robyn A. Le Boeuf
The Top-Ten Effect: Consumers’ Subjective
Categorization of Ranked Lists(pp.
1181-1202),
Mathew S. Isaac and Robert M. Schindler
Environmental Disorder Leads to
Self-Regulatory Failure(pp. 1203-1218),
Boyoun (Grace) Chae and Rui (Juliet) Zhu
Forthcoming in June
Vol. 40, No. 5, February 2014
Masthead
Editorial Review Board(pp.
i-ii)
The Politics of Consumer Identity Work(pp.
iii-vii),
Craig J. Thompson
Emotions and Consumer Behavior(pp.
viii-xi),
Patti Williams
New Editor Announcement(p. xii),
Akshay Rao
The Extended Transportation-Imagery Model: A
Meta-Analysis of the Antecedents and
Consequences of Consumers’ Narrative
Transportation(pp. 797-817),
Tom van Laer, Ko de Ruyter, Luca M.
Visconti, and Martin Wetzels
How Power States Influence Consumers’
Perceptions of Price Unfairness(pp.
818-833),
Liyin Jin, Yanqun He, and Ying Zhang
Conspicuous Consumption, Relationships, and
Rivals: Women’s Luxury Products as Signals
to Other Women(pp. 834-854),
Yajin Wang and Vladas Griskevicius
Consumption-Driven Market Emergence(pp.
855-870),
Diane M. Martin and John W. Schouten
The Entourage Effect(pp. 871-884),
Brent McFerran and Jennifer J. Argo
The Crossmodal Effect of Attention on
Preferences: Facilitation versus Impairment(pp.
885-903),
Hao Shen and Jaideep Sengupta
Place Attachment in Commercial Settings: A
Gift Economy Perspective(pp. 904-923),
Alain Debenedetti, Harmen Oppewal, and
Zeynep Arsel
When Time Has a Will of Its Own, the
Powerless Don’t Have the Will to Wait:
Anthropomorphism of Time Can Decrease
Patience(pp. 924-942),
Frank May and Ashwani Monga
How Price Promotions Influence Postpurchase
Consumption Experience over Time(pp.
943-959),
Leonard Lee and Claire I. Tsai
A Lot of Work or a Work of Art: How the
Structure of a Customized Assembly Task
Determines the Utility Derived from Assembly
Effort(pp. 960-972),
Eva C. Buechel and Chris Janiszewski
Distinctively Different: Exposure to
Multiple Brands in Low-Elaboration Settings(pp.
973-992),
Linyun W. Yang, Keisha M. Cutright, Tanya L.
Chartrand, and Gavan J. Fitzsimons
The “Visual Preference Heuristic”: The
Influence of Visual versus Verbal Depiction
on Assortment Processing, Perceived Variety,
and Choice Overload(pp. 993-1015),
Claudia Townsend and Barbara E. Kahn
Titanic: Consuming the
Myths and Meanings of an Ambiguous Brand
Stephen Brown, Pierre McDonagh,
and Clifford J. Shultz II
Bidirectional Dynamics of
Materialism and Loneliness: Not Just a Vicious Cycle, Rik Pieters
The Effect of Product Size and
Form Distortion on Consumer Recycling Behavior, Remi Trudel and Jennifer J.
Argo
Free Offer ≠ Cheap Product: A
Selective Accessibility Account on the Valuation of Free Offers, Mauricio M.
Palmeira and Joydeep Srivastava
Using Differentiated Brands to
Deflect Exclusion and Protect Inclusion: The Moderating Role of Self-Esteem
on Attachment to Differentiated Brands, Sara Loughran Dommer, Vanitha
Swaminathan, and
Rohini Ahluwalia
Balancing the Basket: The Role of
Shopping Basket Composition in Embarrassment, Sean Blair and Neal J. Roese
Moral Habitus and Status
Negotiation in a Marginalized Working-Class Neighborhood, Bige Saatcioglu
and Julie L. Ozanne
The Unexpected Positive Impact of
Fixed Structures on Goal Completion, Liyin Jin, Szu-Chi Huang, and Ying
Zhang
“Wii Will Rock You!” The Use and
Effect of Figurative Language in Consumer Reviews of Hedonic and Utilitarian
Consumption, Ann Kronrod and Shai Danziger
Observing Flattery: A Social
Comparison Perspective, Elaine Chan and Jaideep Sengupta
Situational Materialism: How
Entering Lotteries May Undermine Self-Control, Hyeongmin (Christian) Kim
Framing the Game: Assessing the
Impact of Cultural Representations on Consumer Perceptions of Legitimacy,
Ashlee Humphreys and Kathryn A. Latour
Erratum
Forthcoming in February 2014
Vol. 40, No. 2, August
2013
Masthead
Editorial Review Board
Social Influence and Consumer
Behavior, Darren Dahl
Consumer Goal Pursuit, Rebecca
Ratner
Feeling Like My Self: Emotion
Profiles and Social Identity, Nicole Verrochi Coleman and Patti Williams
The Future Looks “Right”: Effects
of the Horizontal Location of Advertising Images on Product Attitude, Boyoun
(Grace) Chae and JoAndrea Hoegg
The Devil You (Don’t) Know:
Interpersonal Ambiguity and Inference Making in Competitive Contexts, David
A. Norton, Cait Poynor Lamberton, and Rebecca Walker Naylor
You Get What You Pay For? Self-Construal
Influences Price-Quality Judgments, Ashok K. Lalwani and Sharon Shavitt
Turning the Page: The Impact of
Choice Closure on Satisfaction, Yangjie Gu, Simona Botti, and David Faro
Selling the Forest, Buying the
Trees: The Effect of Construal Level on Seller-Buyer Price Discrepancy,
Caglar Irmak, Cheryl J. Wakslak, and Yaacov Trope
Productive Consumption in the
Class-Mediated Construction of Domestic Masculinity: Do-It-Yourself (DIY)
Home Improvement in Men’s Identity Work, Risto Moisio, Eric J. Arnould, and
James W. Gentry
Judging Product Effectiveness from
Perceived Spatial Proximity, Boyoun (Grace) Chae, Xiuping Li, and Rui
(Juliet) Zhu
Exploring the Impact of Various
Shaped Seating Arrangements on Persuasion Rui (Juliet) Zhu and Jennifer J.
Argo
Getting Liberals and Conservatives
to Go Green: Political Ideology and Congruent Appeals, Blair Kidwell, Adam
Farmer, and David M. Hardesty
The Effect of Familiarity with the
Response Category Labels on Item Response to Likert Scales, Bert Weijters,
Maggie Geuens, and Hans Baumgartner
Interpersonal Relationships and
Preferences for Mood-Congruency in Aesthetic Experiences, Chan Jean Lee,
Eduardo B. Andrade, and Stephen E. Palmer
Erratum
Forthcoming in October 2013
Vol. 40, supplement, june 2013
Masthead
Editorial Review Board
Introduction: What Are Research Curations?, Laura Peracchio, Ann McGill,
and Mary Frances Luce
Food Decision Making, Lauren Block
Financial Insecurity and Deprivation, Eileen Fischer
Numerosity and Consumer Behavior, Rashmi Adaval
Self-Identity and Consumer Behavior,Jennifer Escalas
Forthcoming in April 2013
Taste Regimes and Market-Mediated Practice, Zeynep Arsel and Jonathan
Bean
Goal Reversion in Consumer Choice, Kurt A. Carlson, Margaret G. Meloy,
and Elizabeth G. Miller
The Influence of Base Rate and Case Information on Health-Risk
Perceptions: A Unified Model of Self-Positivity and Self-Negativity,
Dengfeng Yan and Jaideep Sengupta
The Effect of Red Background Color on Willingness-to-Pay: The Moderating
Role of Selling Mechanism, Rajesh Bagchi and Amar Cheema
More for the Many: The Influence of Entitativity on Charitable Giving,
Robert W. Smith, David Faro, and Katherine A. Burson
Confidence and Construal Framing: When Confidence Increases versus
Decreases Information Processing, Echo Wen Wan and Derek D. Rucker
Slow Down! Insensitivity to Rate of Consumption Leads to Avoidable
Satiation, Jeff Galak, Justin Kruger, and George Loewenstein
When Differences Unite: Resource Dependence in Heterogeneous Consumption
Communities, Tandy Chalmers Thomas, Linda L. Price, and Hope Jensen Schau
Explaining the Endowment Effect through Ownership: The Role of Identity,
Gender, and Self-Threat, Sara Loughran Dommer and Vanitha Swaminathan
Purifying Practices: How Consumers Assemble Romantic Experiences of
Nature, Robin Canniford and Avi Shankar
Commitment and Behavior Change: Evidence from the Field, Katie Baca-Motes,
Amber Brown, Ayelet Gneezy, Elizabeth A. Keenan, and Leif D. Nelson
Goal Pursuit, Now and Later: Temporal Compatibility of Different versus
Similar Means, Jordan Etkin and Rebecca K. Ratner
Healthy Satiation: The Role of Decreasing Desire in Effective
Self-Control, Joseph P. Redden and Kelly L. Haws
Explanation Fiends and Foes: How Mechanistic Detail Determines
Understanding and Preference, Philip M. Fernbach, Steven A. Sloman, Robert
St. Louis, and Julia N. Shube
Vol. 40, No. 1, June 2013
Editorial Review Board(pp. i-ii)
When Wanting Is Better than Having:
Materialism, Transformation Expectations, and Product-Evoked Emotions in the
Purchase Process, Marsha L. Richins
The Status Costs of Subordinate Cultural
Capital: At-Home Fathers’ Collective Pursuit of Cultural Legitimacy through
Capitalizing Consumption Practices, Gokcen Coskuner-Balli and Craig J.
Thompson
Affect as a Decision-Making System of the
Present, Hannah H. Chang and Michel Tuan Pham
Do the Crime, Always Do the Time? Insights
into Consumer-to-Consumer Punishment Decisions, Lily Lin, Darren W. Dahl,
and Jennifer J. Argo
Mispredicting Others’ Valuations: Self-Other
Difference in the Context of Endowment, Didem Kurt and J. Jeffrey Inman
Are Close Friends the Enemy? Online Social
Networks, Self-Esteem, and Self-Control, Keith Wilcox and Andrew T. Stephen
Everyday Advertising Context: An Ethnography
of Advertising Response in the Family Living Room, Laknath Jayasinghe and
Mark Ritson
Show Me the Honey! Effects of Social Exclusion
on Financial Risk-Taking, Rod Duclos, Echo Wen Wan, and Yuwei Jiang
The Megaphone Effect: Taste and Audience in
Fashion Blogging, Edward F. McQuarrie, Jessica Miller, and Barbara J.
Phillips
Looking into the Future: A Match between Self-View
and Temporal Distance, Gerri Spassova and Angela Y. Lee
Magnitude, Time, and Risk Differ Similarly
between Joint and Single Evaluations, Christopher K. Hsee, Jiao Zhang,
Liangyan Wang, and Shirley Zhang
Egocentric Categorization and Product Judgment:
Seeing Your Traits in What You Own (and Their Opposite in What You Don’t),
Liad Weiss and Gita V. Johar
Forthcoming in August 2013: Articles published
online are posted in the Latest Articles section.
Vol. 39, No. 6, April 2013
Masthead
Editorial Review Board
A Word of Thanks
Who Are You Calling Old? Negotiating Old Age Identity in the Elderly
Consumption Ensemble, Michelle Barnhart and Lisa Peñaloza
Money and Thinking: Reminders of Money Trigger Abstract Construal and
Shape Consumer Judgments, Jochim Hansen, Florian Kutzner, and Michaela Wänke
Tip of the Hat, Wag of the Finger: How Moral Decoupling Enables
Consumers to Admire and Admonish, Amit Bhattacharjee, Jonathan Z. Berman,
and Americus Reed II
How Naive Theories Drive Opposing Inferences from the Same Information,
Hélène Deval, Susan P. Mantel, Frank R. Kardes, and Steven S. Posavac
What the Blind Eye Sees: Incidental Change Detection as a Source of
Perceptual Fluency, Stewart A. Shapiro and Jesper H. Nielsen
The Countability Effect: Comparative versus Experiential Reactions to
Reward Distributions, Jingjing Ma and Neal J. Roese
Frustrated Fatshionistas: An Institutional Theory Perspective on
Consumer Quests for Greater Choice in Mainstream Markets(pp. 1234-1257),
Daiane Scaraboto and Eileen Fische
Vol. 39, No. 5, February 2013
Masthead
Review Board(pp. i-ii)
Introduction: What Are Research Curations?,
Laura Peracchio, Ann McGill, and Mary Frances Luce
Food Decision Making, Lauren Block
Financial Insecurity and Deprivation, Eileen
Fischer
Numerosity and Consumer Behavior, Rashmi
Adaval
Self-Identity and Consumer Behavior, Jennifer
Escalas
Forthcoming in April 2013
Taste Regimes and Market-Mediated Practice,
Zeynep Arsel and Jonathan Bean
Goal Reversion in Consumer Choice, Kurt A.
Carlson, Margaret G. Meloy, and Elizabeth G. Miller
The Influence of Base Rate and Case
Information on Health-Risk Perceptions: A Unified Model of Self-Positivity
and Self-Negativity, Dengfeng Yan and Jaideep Sengupta
The Effect of Red Background Color on
Willingness-to-Pay: The Moderating Role of Selling Mechanism, Rajesh Bagchi
and Amar Cheema
More for the Many: The Influence of
Entitativity on Charitable Giving, Robert W. Smith, David Faro, and
Katherine A. Burson
Confidence and Construal Framing: When
Confidence Increases versus Decreases Information Processing, Echo Wen Wan
and Derek D. Rucker
Slow Down! Insensitivity to Rate of
Consumption Leads to Avoidable Satiation, Jeff Galak, Justin Kruger, and
George Loewenstein
When Differences Unite: Resource Dependence in
Heterogeneous Consumption Communities, Tandy Chalmers Thomas, Linda L.
Price, and Hope Jensen Schau
Explaining the Endowment Effect through
Ownership: The Role of Identity, Gender, and Self-Threat, Sara Loughran
Dommer and Vanitha Swaminathan
Purifying Practices: How Consumers Assemble
Romantic Experiences of Nature, Robin Canniford and Avi Shankar
Commitment and Behavior Change: Evidence from
the Field, Katie Baca-Motes, Amber Brown, Ayelet Gneezy, Elizabeth A. Keenan,
and Leif D. Nelson
Goal Pursuit, Now and Later: Temporal
Compatibility of Different versus Similar Means, Jordan Etkin and Rebecca K.
Ratner
Healthy Satiation: The Role of Decreasing
Desire in Effective Self-Control, Joseph P. Redden and Kelly L. Haws
Explanation Fiends and Foes: How Mechanistic
Detail Determines Understanding and Preference, Philip M. Fernbach, Steven
A. Sloman, Robert St. Louis, and Julia N. Shube
Infidel Brands: Unveiling Alternative Meanings of Global Brands at
the Nexus of Globalization, Consumer Culture, and Islamism(pp. 663-687),
Elif Izberk-Bilgin
Is Planning Good for You? The Differential Impact of Planning on
Self-Regulation(pp. 688-703), Claudia Townsend and Wendy Liu
Dissociative versus Associative Responses to Social Identity
Threat: The Role of Consumer Self-Construal(pp. 704-719), Katherine
White, Jennifer J. Argo, and Jaideep Sengupta
Consumers’ Trust in Feelings as Information (pp. 720-735),
Tamar Avnet, Michel Tuan Pham, and Andrew T. Stephen
The Difference between Differences: How Expertise
Affects Diagnosticity of Attribute Alignability(pp.
736-750), Myungwoo Nam, Jing Wang, and Angela Y. Lee
Choosing Here and Now versus There and Later: The
Moderating Role of Psychological Distance on Assortment
Size Preferences(pp. 751-768), Joseph K. Goodman and
Selin A. Malkoc
A Tiger and a President: Imperceptible Celebrity
Facial Cues Influence Trust and Preference(pp.
769-783), Robin J. Tanner and Ahreum Maeng
Is Noise Always Bad? Exploring the Effects
of Ambient Noise on Creative Cognition(pp.
784-799), Ravi Mehta, Rui (Juliet) Zhu, and Amar
Cheema
The Exception Is the Rule:
Underestimating and Overspending on
Exceptional Expenses(pp. 800-814), Abigail
B. Sussman and Adam L. Alter
Bracing for the Psychological Storm:
Proactive versus Reactive Compensatory
Consumption(pp. 815-830), Soo Kim and
Derek D. Rucker
The Effect of Attribute
Alignability on Service Evaluation:
The Moderating Role of Uncertainty(pp.
831-847), Jin Sun, Hean Tat Keh, and
Angela Y. Lee
Shining in the Center:
Central Gaze Cascade Effect on
Product Choice(pp. 848-866), A.
Selin Atalay, H. Onur Bodur, and
Dina Rasolofoarison
Space, Time, and
Intertemporal Preferences(pp.
867-880), B. Kyu Kim, Gal
Zauberman, and James R.
Bettman
Access-Based
Consumption: The Case of
Car Sharing(pp.
881-898), Fleura Bardhi
and Giana M. Eckhardt
Forthcoming in
February 2013(p. Back
Cover)
Vol. 39, No. 2, August 2012
Masthead
Editorial
Review Board
Forthcoming
in October 2012
Plate
Size and Color
Suggestibility: The Delboeuf
Illusion’s Bias on Serving
and Eating Behavior,
Koert Van Ittersum and Brian
Wansink
How
Economic Contractions and
Expansions Affect
Expenditure Patterns,
Wagner A. Kamakura and Rex
Yuxing Du
How
and Why 1 Year Differs from
365 Days: A Conversational
Logic Analysis of Inferences
from the Granularity of
Quantitative Expressions,
Y. Charles Zhang and Norbert
Schwarz
A
Goal-Based Model of Product
Evaluation and Choice,
Stijn M. J. van Osselaer and
Chris Janiszewski
Warm
It Up with Love: The Effect
of Physical Coldness on
Liking of Romance Movies,
Jiewen Hong and Yacheng Sun
When
Brands Seem Human, Do Humans
Act Like Brands? Automatic
Behavioral Priming Effects
of Brand Anthropomorphism,
Pankaj Aggarwal and Ann L.
McGill
Psychological
Distance and Subjective
Experience: How Distancing
Reduces the Feeling of
Difficulty,
Manoj Thomas and Claire I.
Tsai
The
Temporal and Focal Dynamics
of Volitional Reconsumption:
A Phenomenological
Investigation of Repeated
Hedonic Experiences,
Cristel Antonia Russell and
Sidney J. Levy
Decision
Quicksand: How Trivial
Choices Suck Us In,
Aner Sela and Jonah Berger
“I
Don’t” versus “I Can’t”:
When Empowered Refusal
Motivates Goal-Directed
Behavio,
Vanessa M. Patrick and
Henrik Hagtvedtr
Consumer
Response to Versioning: How
Brands’ Production Methods
Affect Perceptions of
Unfairness,
Andrew D. Gershoff, Ran
Kivetz, and Anat Keinan
When
Opposites Detract:
Categorical Reasoning and
Subtractive Valuations of
Product Combinations,
Aaron R. Brough and
Alexander Chernev
Self-Affirmation
through the Choice of Highly
Aesthetic Products,
Claudia Townsend and Sanjay
Sood
How
Happiness Affects Choice,
Cassie Mogilner, Jennifer
Aaker, and Sepandar D.
Kamvar
Retraction
Retraction
Vol. 39, No. 1, June 2012
Masthead
Editorial
Review Board
Forthcoming
in August 2012
Overestimating
Others’ Willingness to Pay,
Shane Frederick
Tell
Me What I Did Wrong: Experts
Seek and Respond to Negative
Feedback,
Stacey R. Finkelstein and
Ayelet Fishbach
Nostalgia:
The Gift That Keeps on
Giving,
Xinyue Zhou, Tim Wildschut,
Constantine Sedikides, Kan
Shi, and Cong Feng
Enjoy!
Hedonic Consumption and
Compliance with Assertive
Messages,
Ann Kronrod, Amir Grinstein,
and Luc Wathieu
$29
for 70 Items or 70 Items for
$29? How Presentation Order
Affects Package Perceptions,
Rajesh Bagchi and Derick F.
Davis
Intracommunity
Gifting at the Intersection
of Contemporary Moral and
Market Economies,
Michelle F. Weinberger and
Melanie Wallendorf
Effect
of Regulatory Focus on
Selective Information
Processing,
Yeosun Yoon, Gülen Sarial-Abi,
and Zeynep Gürhan-Canli
A
Motivational Account of the
Question-Behavior Effect,
Anneleen Van Kerckhove,
Maggie Geuens, and Iris
Vermeir
Consequence-Cause
Matching: Looking to the
Consequences of Events to
Infer Their Causes,
Robyn A. LeBoeuf and Michael
I. Norton
Implicit
Self-Referencing: The Effect
of Nonvolitional
Self-Association on Brand
and Product Attitude,
Andrew W. Perkins and Mark
R. Forehand
From
the Commercial to the
Communal: Reframing Taboo
Trade-offs in Religious and
Pharmaceutical Marketing,
A. Peter McGraw, Janet A.
Schwartz, and Philip E.
Tetlock
A
Stranger’s Touch: Effects of
Accidental Interpersonal
Touch on Consumer
Evaluations and Shopping
Time,
Brett A. S. Martin
Years,
Months, and Days versus 1,
12, and 365: The Influence
of Units versus Numbers,
Ashwani Monga and Rajesh
Bagchi
RETRACTION:
Effects of Messiness on
Preferences for Simplicity,
Jia (Elke) Liu, Dirk
Smeesters, and Debra Trampe
Vol. 38, No. 6, April 2012
Masthead
Editorial
Review Board
A
Word of Thanks
Forthcoming
in August 2012
In
Defense of Bumbling,
Joseph W. Alba
The
“Visual Depiction Effect” in
Advertising: Facilitating
Embodied Mental Simulation
through Product Orientation,
Ryan S. Elder and Aradhna
Krishna
What
to Say When: Influencing
Consumer Choice by Delaying
the Presentation of
Favorable Information,
Xin Ge, Gerald Häubl, and
Terry Elrod
A
Mouth-Watering Prospect:
Salivation to Material
Reward,
David Gal
Reminders of Money Elicit Feelings of Threat
and Reactance in Response to Social Influence,
Jia (Elke) Liu, Dirk
Smeesters, and Kathleen D.
Vohs
Super
Size Me: Product Size as a
Signal of Status,
David Dubois, Derek D.
Rucker, and Adam D. Galinsky
From
Physical Weight to
Psychological Significance:
The Contribution of Semantic
Activations,
Meng Zhang and Xiuping Li
The
Dynamic Impact of Variety
among Means on Motivation,
Jordan Etkin and Rebecca K.
Ratner
Are
White Lies as Innocuous as
We Think?,
Jennifer J. Argo and Baba
Shiv
Lenses
of the Heart: How Actors’
and Observers’ Perspectives
Influence Emotional
Experiences,
Iris W. Hung and Anirban
Mukhopadhyay
The
Lonely Consumer: Loner or
Conformer?,
Jing Wang, Rui (Juliet) Zhu,
and Baba Shiv
Do
Payment Mechanisms Change
the Way Consumers Perceive
Products?,
Promothesh Chatterjee and
Randall L. Rose
Some
Things Are Better Left
Unsaid: How Word of Mouth
Influences the Storyteller,
Sarah G. Moore
Life
Satisfaction,
Self-Determination, and
Consumption Adequacy at the
Bottom of the Pyramid, Kelly
D. Martin and Ronald Paul Hill
38, No. 5, February 2012
Masthead
Editorial
Review Board
The Beauty of Boundaries: When and Why We Seek
Structure in Consumption(pp. 775-790), Keisha M. Cutright
The Influence of Bite Size on Quantity of Food
Consumed: A Field Study, Arul Mishra, Himanshu Mishra, and Tamara M. Masters
How Marketplace Performances Produce
Interdependent Status Games and Contested Forms of Symbolic Capital, Tuba
Üstüner and Craig J. Thompson
The Dynamics of Goal Revision: A Cybernetic
Multiperiod Test-Operate-Test-Adjust-Loop (TOTAL) Model of Self-Regulation,
Chen Wang and Anirban Mukhopadhyay
Affective Influences on Evaluative Processing,
Paul M. Herr, Christine M. Page, Bruce E. Pfeiffer, and Derick F. Davis
When Blemishing Leads to Blossoming: The
Positive Effect of Negative Information, Danit Ein-Gar, Baba Shiv, and
Zakary L. Tormala
Social Information in the Retail Environment:
The Importance of Consumption Alignment, Referent Identity, and Self-Esteem,
Darren W. Dahl, Jennifer J. Argo, and Andrea C. Morales
The Attribute Carryover Effect: What the
“Runner-Up” Option Tells Us about Consumer Choice Processes, Wendy Attaya
Boland, Merrie Brucks, and Jesper H. Nielsen
Unpacking What a “Relationship” Means to
Commercial Buyers: How the Relationship Metaphor Creates Tension and
Obscures Experience, Christopher P. Blocker, Mark B. Houston, and Daniel J.
Flint
On the Dangers of Pulling a Fast One:
Advertisement Disclaimer Speed, Brand Trust, and Purchase Intention, Kenneth
C. Herbst, Eli J. Finkel, David Allan, and Gráinne M. Fitzsimons
The Role of Bolstering and Counterarguing Mind-Sets
in Persuasion, Alison Jing Xu and Robert S. Wyer Jr.
Extending Culturally Symbolic Brands: A
Blessing or a Curse?, Carlos J. Torelli and Rohini Ahluwalia
Doing Poorly by Doing Good: Corporate Social
Responsibility and Brand Concepts, Carlos J. Torelli, Alokparna Basu Monga,
and Andrew M. Kaikati
Influence via Comparison-Driven
Self-Evaluation and Restoration: The Case of the Low-Status Influencer,
Edith Shalev and Vicki G. Morwitz
The Bad Thing about Good Games: The Relationship between Close Sporting Events and Game-Day Traffic Fatalities Stacy Wood, Melayne Morgan McInnes, David A. Norton
Attaining Satisfaction Cecile K. Cho, Gita Venkataramani Johar
Magical Thinking and Consumer Coping Yannik St. James, Jay M. Handelman, Shirley F. Taylor
How Does Organizational Identification Form? A Consumer Behavior Perspective Melea Press, Eric J. Arnould
When Imitation Doesn’t Flatter: The Role of Consumer Distinctiveness in Responses to Mimicry Katherine White, Jennifer J. Argo
The Construal (In)compatibility Effect: The Moderating Role of a Creative Mind-Set Xiaojing Yang, Torsten Ringberg, Huifang Mao, Laura A. Peracchio
Affect-Gating Dan King, Chris Janiszewski
From Inherent Value to Incentive Value: When and Why Pointless Effort Enhances Consumer Preference Sara Kim, Aparna A. Labroo
Living U.S. Capitalism: The Normalization of Credit/Debt Lisa Peñaloza, Michelle Barnhart
Shall I Tell You Now or Later? Assimilation and Contrast in the Evaluation of Experiential Products Keith Wilcox, Anne L. Roggeveen, Dhruv Grewal
Forthcoming in February 2012(p. Back Cover)
Volume 38, Number 3
Masthead
Editorial Review Board(p. i)
Knowing Where They Stand : The
Role of Inferred Distributions of Others in Misestimates of
Relative Standing(pp. 407-419) Andrew D. Gershoff, Katherine A.
Burson
When Does the Past Repeat Itself?
The Interplay of Behavior Prediction and Personal Norms(pp.
420-430)
Pierre
Chandon, Ronn J. Smith, Vicki G. Morwitz, Eric R. Spangenberg,
David E. Sprott
Seeing Is Eating:
How and When Activation of a Negative Stereotype Increases
Stereotype-Conducive Behavior(pp. 431-444)
Margaret C. Campbell, Gina S. Mohr
Grapes of Wrath:
The Angry Effects of Self-Control(pp. 445-458) David Gal, Wendy Liu
Predicting Consumption Time: The Role
of Event Valence and Unpacking(pp. 459-473)
Claire I. Tsai, Min Zhao
The Signature Effect:
Signing Influences Consumption-Related Behavior by Priming Self-Identity(pp.
474-489)
Keri L. Kettle, Gerald
Häubl
Psychological
Distance and the Dual Role of Price(pp. 490-504) Torsten Bornemann,
Christian Homburg
Helpful Hopefulness: The Effect of
Future Positive Emotions on Consumption(pp. 505-524)
Karen Page Winterich, Kelly L. Haws
The Effects of
Duration Knowledge on Forecasted versus Actual Affective Experiences(pp.
525-534)
Min Zhao, Claire I.
Tsai
Knowing Too
Much: Expertise-Induced False Recall Effects in Product Comparison(pp.
535-554) Ravi Mehta, JoAndrea Hoegg, Amitav Chakravarti
An Interpretive Frame Model of Identity-Dependent
Learning: The Moderating Role of Content-State Association(pp.
555-577) Kathryn R. Mercurio, Mark R. Forehand
Imagine, I Experience, I Like: The False
Experience Effect(pp. 578-594) Priyali Rajagopal, Nicole Votolato
Montgomery
Forthcoming in December 2011(p.
Back Cover)
Volume 38, Number
2
Masthead
Editorial Review Board(p. i)
Celebrity Contagion and the Value
of Objects(pp. 215-228) George E. Newman, Gil Diesendruck, Paul
Bloom
Choice, Rejection, and Elaboration
on Preference-Inconsistent Alternatives(pp. 229-241) Juliano
Laran, Keith Wilcox
Bringing Us Together or Driving Us
Apart: The Effect of Soliciting Consumer Input on Consumers’
Propensity to Transact with an Organization(pp. 242-259) Wendy
Liu, David Gal
The Role of Relationship Norms in
Responses to Service Failures(pp. 260-277) Lisa C. Wan, Michael K.
Hui, Robert S. Wyer Jr.
Making Magic: Fetishes in
Contemporary Consumption(pp. 278-299)
Karen V. Fernandez, John L. Lastovicka
The Last Name
Effect: How Last Name Influences Acquisition Timing(pp.
300-307)
Kurt A. Carlson,
Jacqueline M. Conard
How to Make a 29%
Increase Look Bigger: The Unit Effect in Option Comparisons(pp.
308-322)
Mario Pandelaere,
Barbara Briers, Christophe Lembregts
Truly, Madly,
Deeply: Consumers in the Throes of Material Possession Love(pp.
323-342)
John L. Lastovicka,
Nancy J. Sirianni
Stereotype Threat in
the Marketplace: Consumer Anxiety and Purchase Intentions(pp.
343-357)
Kyoungmi Lee, Hakkyun
Kim, Kathleen D. Vohs
The Effects of Ad
Context and Gender on the Identification of Visually Incongruent
Products(pp. 358-375)
Theodore
J. Noseworthy, June Cotte, Seung Hwan (Mark) Lee
Effects of Construal
Level on the Price-Quality Relationship(pp. 376-389)
Dengfeng Yan, Jaideep Sengupta
The Impact of Product Name
on Dieters’ and Nondieters’ Food Evaluations and Consumption(pp.
390-405)
Solidarity of
Purpose: Building an Understanding of Consumers through a Community of
Scholars(pp. ii-viii) Ann McGill, Laura Peracchio, Mary Frances Luce
Intuitive Biases in Choice versus
Estimation: Implications for the Wisdom of Crowds(pp. 1-15)
Joseph P. Simmons, Leif D. Nelson, Jeff Galak,
Shane Frederick
The Zero-Comparison Effect(pp.
16-26)
Mauricio M. Palmeira
Getting Ahead of the
Joneses: When Equality Increases Conspicuous Consumption among Bottom-Tier
Consumers(pp. 27-41)
Nailya
Ordabayeva, Pierre Chandon
Marketplace Tensions in
Extraordinary Experiences(pp. 42-61)
Gülnur Tumbat, Russell W. Belk
When Your World Must Be
Defended: Choosing Products to Justify the System(pp. 62-77)
Keisha M. Cutright, Eugenia C. Wu, Jillian C.
Banfield, Aaron C. Kay, Gavan J. Fitzsimons
Been There, Done That: The
Impact of Effort Investment on Goal Value and Consumer Motivation(pp.
78-93)
Ying Zhang, Jing Xu, Zixi
Jiang, Szu-Chi Huang
Gaming with Mr. Slot or
Gaming the Slot Machine? Power, Anthropomorphism, and Risk
Perception(pp. 94-107)
Sara Kim,
Ann L. McGill
A Coal in the Heart:
Self-Relevance as a Post-Exit Predictor of Consumer Anti-Brand
Actions(pp. 108-125)
Allison R.
Johnson, Maggie Matear, Matthew Thomson
How Credit Card Payments
Increase Unhealthy Food Purchases: Visceral Regulation of Vices(pp.
126-139)
Self-Referencing and Persuasion: Narrative
Transportation versus Analytical Elaboration
Jennifer Edson Escalas
430
Jack of All Trades or Master of One? Product
Differentiation and Compensatory Reasoning in Consumer Choice
Alexander Chernev
445
Tempted or Not? The Effect of Recent Purchase
History on Responses to Affective Advertising
Anirban Mukhopadhyay and Gita Venkataramani Johar
454
Superfluous Choices and the Persistence of
Preference
A. V. Muthukrishnan and Luc Wathieu
461
Feeling and Thinking in Memory-Based versus
Stimulus-Based Choices
Yuval Rottenstreich, Sanjay Sood, and Lyle Brenner
470
Retrieval Disruption in Collaborative Groups due to
Brand Cues
Charles D. Lindsey and H. Shanker Krishnan
479
Not as Happy as I Thought I'd Be? Affective
Misforecasting and Product Evaluations
Vanessa M. Patrick, Deborah J. MacInnis, and C. Whan Park
490
Taste Perception: More than Meets the Tongue
JoAndrea Hoegg and Joseph W. Alba
499
Few Ways to Love, but Many Ways to Hate: Attribute
Ambiguity and the Positivity Effect in Agent Evaluation
Andrew D. Gershoff, Ashesh Mukherjee, and Anirban Mukhopadhyay
506
Attitudinal Ambivalence and Openness to Persuasion:
A Framework for Interpersonal Influence
Martin R. Zemborain and Gita Venkataramani Johar
515
Consumer Response to Polysemous Brand Slogans
Claudiu V. Dimofte and Richard F. Yalch
523
The Influence of Experience and Sequence of
Conflicting Emotions on Ad Attitudes
Aparna A. Labroo and Suresh Ramanathan
529
Cultural Differences in Brand Extension Evaluation:
The Influence of Analytic versus Holistic Thinking
Alokparna Basu Monga and Deborah Roedder John
537
Spent Resources: Self-Regulatory Resource
Availability Affects Impulse Buying
Kathleen D. Vohs and Ronald J. Faber
Consistency and Validity Issues in
Consumer Judgments
Arul Mishra and Dhananjay Nayakankuppam
304
Dynamic Pricing and Consumer Fairness
Perceptions
Kelly L. Haws and William O. Bearden
312
Sponsorship-Linked Marketing: The Role of
Articulation in Memory
T. Bettina Cornwell, Michael S. Humphreys, Angela M. Maguire,
Clinton S. Weeks, and Cassandra L. Tellegen
322
The Importance and Functional
Significance of Affective Cues in Consumer Choice
Peter R. Darke, Amitava Chattopadhyay, and Laurence Ashworth
329
Articulation Compatibility in Eliciting
Price Bids
Alexander Chernev
342
Now or Never: Effects of Limited Purchase
Opportunities on Patterns of Regret over Time
Lisa J. Abendroth and Kristin Diehl
352
Brand Extensions of Experiential Goods:
Movie Sequel Evaluations
Sanjay Sood and Xavier Drèze
361
Spillover Effects: How Consumers Respond
to Unexpected Changes in Price and Quality
Narayan Janakiraman, Robert J. Meyer, and Andrea C. Morales
370
Nation Equity: Incidental Emotions in
Country-of-Origin Effects
Durairaj Maheswaran and Cathy Yi Chen
377
Learning through Virtual Product
Experience: The Role of Imagery on True versus False Memories
Ann E. Schlosser
384
The Price of "Free"-dom: Consumer
Sensitivity to Promotions with Negative Contextual Influences
Sucharita Chandran and Vicki G. Morwitz
393
Why It Is So Hard to Predict Our
Partner's Product Preferences: The Effect of Target Familiarity on
Prediction Accuracy
Davy Lerouge and Luk Warlop
403
A Cue Alone or a Probe to Think? The Dual
Role of Affect in Product Evaluations
Georgios A. Bakamitsos
413
The Moderating Effect of Relationship
Norm Salience on Consumers' Loss Aversion
Pankaj Aggarwal and Meng Zhang
Volume
33 | Number 2 | September 2006
i
Editorial Review Board
2005 – 2008
151
Media
Transportation and Advertising
Jing Wang and Bobby J. Calder
163
Consumers'
Immediate Memory for Prices
Marc Vanhuele, Gilles Laurent, and Xavier Drèze
173
The Role
of Arousal in Commitment: An Explanation for the Number of Counterarguments
Sekar Raju and H. Rao Unnava
179
Spoken and
Typed Expressions of Repeated Attitudes: Matching Response Modes Leads to
Attitude Retrieval versus Construction
Nader T. Tavassoli and Gavan J. Fitzsimons
188
From
Labeling Possessions to Possessing Labels: Ridicule and Socialization among
Adolescents
David B. Wooten
199
Differentiation and Parity in Assortment Pricing
Alexander Chernev
211
When
Choosing Is Not Deciding: The Effect of Perceived Responsibility on
Satisfaction
Simona Botti and Ann L. McGill
220
Complaining to the Masses: The Role of Protest Framing in Customer-Created
Complaint Web Sites
James C. Ward and Amy L. Ostrom
231
The
Glocalization of Youth Culture: The Global Youth Segment as Structures of
Common Difference
Dannie Kjeldgaard and Søren Askegaard
248
Determinants of Trademark Dilution
Maureen Morrin, Jonathan Lee, and Greg M. Allenby
258
Price
Fairness: Good and Service Differences and the Role of Vendor Costs
Lisa E. Bolton and Joseph W. Alba
266
Effect of
Response Time on Perceptions of Bargaining Outcomes
Joydeep Srivastava and Shweta Oza
273
Repenting
Hyperopia: An Analysis of Self-Control Regrets
Ran Kivetz and Anat Keinan
283
Consumer Gift Systems
Markus Giesler
Volume
33 | Number 1 | June 2006
i
Editorial Review Board
2005 – 2008
1
A Multiple
Pathway Anchoring and Adjustment (MPAA) Model of Attitude Generation and
Recruitment
Joel B. Cohen and Americus Reed II
16
What's In
and What's Out: Questions on the Boundaries of the Attitude Construct
C. Whan Park and Deborah J. MacInnis
19
Attitude
Research: Between Ockham's Razor and the Fundamental Attribution Error
Norbert Schwarz
22
A
Metacognitive Model of Attitudes
Richard E. Petty
25
Accessibility-Diagnosticity and the Multiple Pathway Anchoring and
Adjustment Model
John G. Lynch Jr.
28
Perspectives on Parsimony: How Long Is the Coast of England? A Reply to Park
and MacInnis; Schwarz; Petty; and Lynch
Joel B. Cohen and Americus Reed II
31
A
Functional Magnetic Resonance Imaging Study of Neural Dissociations between
Brand and Person Judgments
Carolyn Yoon, Angela H. Gutchess, Fred Feinberg, and Thad A. Polk
41
Effects of
Prototype and Exemplar Fit on Brand Extension Evaluations: A Two-Process
Contingency Model
Huifang Mao and H. Shanker Krishnan
50
Decision
Focus and Consumer Choice among Assortments
Alexander Chernev
60
Shopping
Goals, Goal Concreteness, and Conditional Promotions
Leonard Lee and Dan Ariely
71
Does
Marketing Products as Remedies Create "Get Out of Jail Free Cards"?
Lisa E. Bolton, Joel B. Cohen, and Paul N. Bloom
82
How
Nothing Became Something: White Space, Rhetoric, History, and Meaning
John W. Pracejus, G. Douglas Olsen, and Thomas C. O'Guinn
91
When More
May Be Less: The Effects of Regulatory Focus on Responses to Different
Comparative Frames
Shailendra Pratap Jain, Nidhi Agrawal, and Durairaj Maheswaran
99
Social
Comparison Theory and Deception in the Interpersonal Exchange of Consumption
Information
Jennifer J. Argo, Katherine White, and Darren W. Dahl
109
Regulatory
Focus and Efficacy of Health Messages
Punam A. Keller
115
Does the
Frame of a Comparative Ad Moderate the Effectiveness of Extrinsic
Information Cues? Anne L. Roggeveen,
Dhruv Grewal, and Jerry Gotlieb
123
Beauty and
the Beholder: Toward an Integrative Model of Communication Source Effects
Yong-Soon Kang and Paul M. Herr
Debiasing
Insights from Process Tests
Barbara E. Kahn, Mary Frances Luce, and Stephen M. Nowlis
139
MAPping
the Frontiers: Theoretical Advances in Consumer Research on Memory,
Affect, and Persuasion
Gita Venkataramani Johar, Durairaj Maheswaran, and Laura A. Peracchio
Volume
32 | Number 4 | March 2006
i
Editorial Review Board
2005 – 2008
ii
A Word of Thanks
iii
Research
to Enhance Consumer Welfare: Call for Papers
487
Indeterminacy and Live
Television
Joachim Vosgerau, Klaus Wertenbroch, and Ziv Carmon
496
Do You
Know Me? Consumer Calibration of Friends' Knowledge
Andrew D. Gershoff and Gita Venkataramani Johar
504
The
Endowed Progress Effect: How Artificial Advancement Increases Effort
Joseph C. Nunes and Xavier Drèze
513
Leader-Driven Primacy: Using Attribute Order to Affect Consumer Choice
Kurt A. Carlson, Margaret G. Meloy, and J. Edward Russo
519
Exemplars
or Beliefs? The Impact of Self-View on the Nature and Relative Influence of
Brand Associations
Sharon Ng and Michael J. Houston
530
The
Effects of Information Processing Mode on Consumers' Responses to
Comparative Advertising
Debora Viana Thompson and Rebecca W. Hamilton
541
Money: A
Bias for the Whole
Himanshu Mishra, Arul Mishra, and Dhananjay Nayakankuppam
550
Self-Monitoring and Susceptibility to the Influence of Self-Prophecy
Eric R. Spangenberg and David E. Sprott
557
Interaction of Senses: The Effect of Vision versus Touch on the Elongation
Bias
Aradhna Krishna
567
Habitual
Behavior in American Eating Patterns: The Role of Meal Occasions
Adwait Khare and J. Jeffrey Inman
576
Positive
and Negative Media Image Effects on the Self
Dirk Smeesters and Naomi Mandel
583
Self-Accountability Emotions and Fear Appeals: Motivating Behavior
Kirsten Passyn and Mita Sujan
Re-Inquiries
590
Variety-Seeking Tendency in Choice for Others: Interpersonal and
Intrapersonal Causes
Jinhee Choi, B. Kyu Kim, Incheol Choi, and Youjae Yi
596
Informational Properties of Anxiety and Sadness, and Displaced Coping
Rajagopal Raghunathan, Michel T. Pham, and Kim P. Corfman
How
Warnings about False Claims Become Recommendations
Ian Skurnik, Carolyn Yoon, Denise C. Park, and Norbert Schwarz
725
Promotion
Reactance: The Role of Effort-Reward Congruity
Ran Kivetz
737
Religiosity in the Abandoned Apple Newton Brand Community
Albert M. Muñiz Jr. and Hope Jensen Schau
748
Feature
Complementarity and Assortment in Choice
Alexander Chernev
760
Advertising to Bilingual Consumers: The Impact of Code-Switching on
Persuasion
David Luna and Laura A. Peracchio
766
Social
Class, Market Situation, and Consumers' Metaphors of (Dis)Empowerment
Paul C. Henry
779
Where
There Is a Will, Is There a Way? Effects of Lay Theories of Self-Control on
Setting and Keeping Resolutions
Anirban Mukhopadhyay and Gita Venkataramani Johar
787
Self-Schema Matching and Attitude Change: Situational and Dispositional
Determinants of Message Elaboration
S. Christian Wheeler, Richard E. Petty, and George Y. Bizer
798
Motivated
Reasoning in Outcome-Bias Effects
Nidhi Agrawal and Durairaj Maheswaran
806
Giving
Firms an "E" for Effort: Consumer Responses to High-Effort Firms
Andrea C. Morales
813
Three
Paths to Disposition: The Movement of Meaningful Possessions to Strangers
John L. Lastovicka and Karen V. Fernandez
824
Searching
Ordered Sets: Evaluations from Sequences under Search
Kristin Diehl and Gal Zauberman
833
Negative
Returns on Positive Emotions: The Influence of Pride and Self-Regulatory
Goals on Repurchase Decisions
Maria J. Louro, Rik Pieters, and Marcel Zeelenberg
841
The
Effects of Self-Construal and Commitment on Persuasion
Nidhi Agrawal and Durairaj Maheswaran
850
Gender
Differences in Responses to Emotional Advertising: A Social Desirability
Perspective
Robert J. Fisher and Laurette Dubé
859
National
Aggregate Consumer Sentiment toward Marketing: A Thirty-Year Retrospective
and Analysis
John F. Gaski and Michael J. Etzel
Reflections
868
Consumer
Culture Theory (CCT): Twenty Years of Research
Eric J. Arnould and Craig J. Thompson
When and
Why the Background Contrast Effect Emerges: Thought Engenders Meaning by
Influencing the Perception of Applicability
Joseph R. Priester, Utpal M. Dholakia, and Monique A. Fleming
502
The Effect
of a Delay between Choice and Consumption on Consumption Enjoyment
Stephen M. Nowlis, Naomi Mandel, and Deborah Brown McCabe
511
The Role
of Normative Political Ideology in Consumer Behavior
David Crockett and Melanie Wallendorf
529
The
Skeptical Shopper: A Metacognitive Account for the Effects of Default
Options on Choice
Christina L. Brown and Aradhna Krishna
540
When
Consumers Do Not Recognize "Benign" Intention Questions as Persuasion
Attempts
Patti Williams, Gavan J. Fitzsimons, and Lauren G. Block
551
Playing It
Safe: Susceptibility to Normative Influence and Protective Self-Presentation
David B. Wooten and Americus Reed II
557
Goal
Orientation and Consumer Preference for the Status Quo
Alexander Chernev
566
The Short-
and Long-Term Effects of Measuring Intent to Repurchase
Pierre Chandon, Vicki G. Morwitz, and Werner J. Reinartz
573
Goal
Seeker and Persuasion Sentry: How Consumer Targets Respond to Interpersonal
Marketing Persuasion
Amna Kirmani and Margaret C. Campbell
583
The
Influence of Negation on Product Evaluations
Susan Jung Grant, Prashant Malaviya, and Brian Sternthal
592
Humor in
Television Advertising: A Moment-to-Moment Analysis
Josephine L. C. M. Woltman Elpers, Ashesh Mukherjee, and Wayne D. Hoyer
599
The Effect
of Distractions While Tasting a Food Sample: The Interplay of Informational
and Affective Components in Subsequent Choice
Baba Shiv and Stephen M. Nowlis
609
How
Individuals' Cherished Possessions Become Families' Inalienable Wealth
Carolyn Folkman Curasi, Linda L. Price, and Eric J. Arnould
623
Altering
Experienced Utility: The Impact of Story Writing and Self-Referencing on
Preferences
Patricia M. West, Joel Huber, and Kyeong Sam Min
631
The
Starbucks Brandscape and Consumers' (Anticorporate) Experiences of
Glocalization
Craig J. Thompson and Zeynep Arsel
643
The Brand
Positivity Effect: When Evaluation Confers Preference
Steven S. Posavac, David M. Sanbonmatsu, Frank R. Kardes, and
Gavan J. Fitzsimons
652
The
Asymmetric Effect of Discount Retraction on Subsequent Choice
Luc Wathieu, A. V. Muthukrishnan, and Bart J. Bronnenberg
658
Ludic
Agency and Retail Spectacle
Robert V. Kozinets, John F. Sherry, Jr., Diana Storm, Adam Duhachek,
Krittinee Nuttavuthisit, and Benét DeBerry-Spence
673
Subjective
Knowledge, Search Locations, and Consumer Choice
Christine Moorman, Kristin Diehl, David Brinberg, and Blair Kidwell
681
Anchoring
Effects on Consumers' Willingness-to-Pay and Willingness-to-Accept
Itamar Simonson and Aimee Drolet
691
Adversaries of Consumption: Consumer Movements, Activism, and Ideology
Robert V. Kozinets and Jay M. Handelman
Re-Inquiries
705
The Effect
of Analyzing Reasons on the Stability of Brand Attitudes: A Reconciliation
of Opposing Predictions
Jaideep Sengupta and Gavan J. Fitzsimons
Volume
31 | Number 2 | September 2004
i
Editorial Review Board
241
Travel
Configuration on Consumer Trip-Chained Store Choice
Charles M. Brooks, Patrick J. Kaufmann, and Donald R. Lichtenstein
249
Extremeness Aversion and Attribute-Balance Effects in Choice
Alexander Chernev
264
Reserves,
Regret, and Rejoicing in Open English Auctions
Eric A. Greenleaf
274
Understanding the Effects of Process-Focused versus Outcome-Focused Thought
in Response to Advertising
Jennifer Edson Escalas and Mary Frances Luce
286
Activating
the Self-Importance of Consumer Selves: Exploring Identity Salience Effects
on Judgments
Americus Reed II
296
Consumer
Perceptions of Iconicity and Indexicality and Their Influence on Assessments
of Authentic Market Offerings
Kent Grayson and Radan Martinec
313
Spending
Time versus Spending Money
Erica Mina Okada and Stephen J. Hoch
324
Play,
Flow, and the Online Search Experience
Charla Mathwick and Edward Rigdon
333
The Times
of Their Lives: Phenomenological and Metaphorical Characteristics of
Consumer Timestyles
June Cotte, S. Ratneshwar, and David Glen Mick
346
When Are
Broader Brands Stronger Brands? An Accessibility Perspective on the Success
of Brand Extensions
Tom Meyvis and Chris Janiszewski
358
Affective
Intuition and Task-Contingent Affect Regulation
Joel B. Cohen and Eduardo B. Andrade
368
The Role
of Selective Information Processing in Price-Quality Inference
Frank R. Kardes, Maria L. Cronley, James J. Kellaris, and Steven S. Posavac
375
When a Day
Means More than a Year: Effects of Temporal Framing on Judgments of Health
Risk
Sucharita Chandran and Geeta Menon
390
The Effect
of Package Shape on Consumers' Judgments of Product Volume: Attention as a
Mental Contaminant
Valerie Folkes and Shashi Matta
402
Exploring
Antecedents and Consequences of Consumer Creativity in a Problem-Solving
Context
James E. Burroughs and David Glen Mick
412
Affect,
Appraisal, and Consumer Judgment
Catherine W. M. Yeung and Robert S. Wyer, Jr.
425
Man-of-Action Heroes: The Pursuit of Heroic Masculinity in Everyday
Consumption
Douglas B. Holt and Craig J. Thompson
441
The
Reflexive Relationship between Consumer Behavior and Adaptive Coping
Teresa M. Pavia and Marlys J. Mason
455
The
Dynamics of Brand Legitimacy: An Interpretive Study in the Gay Men's
Community
Steven M. Kates
465
When Does
the Service Process Matter? A Test of Two Competing Theories
Michael K. Hui, Xiande Zhao, Xiucheng Fan, and Kevin Au
476
The Role
of Attributions in Customer Satisfaction: A Reexamination
Michael Tsiros, Vikas Mittal, and William T. Ross, Jr.
Reflections and Reviews
484
An English
Teacher Looks at Branding
James B. Twitchell
Volume
31 | Number 1 | June 2004
i
Editorial Review Board
ii
Call for Nominations
1
When Good
Brands Do Bad
Jennifer Aaker, Susan Fournier, and S. Adam Brasel
17
On
Decisions That Lead to Decisions: Direct and Derived Evaluations of
Preference
Sanjay Sood, Yuval Rottenstreich, and Lyle Brenner
26
Answering
Questions about Questions: A Persuasion Knowledge Perspective for
Understanding the Effects of Rhetorical Questions
Rohini Ahluwalia and Robert E. Burnkrant
43
A Sound
Idea: Phonetic Effects of Brand Names on Consumer Judgments
Eric Yorkston and Geeta Menon
52
When Goals
Are Counterproductive: The Effects of Violation of a Behavioral Goal on
Subsequent Performance
Dilip Soman and Amar Cheema
63
The
Rationalizing Effects of Cognitive Load on Emotion-Based Trade-off Avoidance
Aimee Drolet and Mary Frances Luce
78
Families
and Innovative Consumer Behavior: A Triadic Analysis of Sibling and Parental
Influence
June Cotte and Stacy L. Wood
87
The
Effects of Brand Relationship Norms on Consumer Attitudes and Behavior
Pankaj Aggarwal
102
Points of
View and Pieces of Time: A Taxonomy of Image Attributes
Val Larsen, David Luna, and Laura A. Peracchio
112
Stimulus
Context and the Formation of Consumer Ideals
Alan D. J. Cooke, Chris Janiszewski, Marcus Cunha, Jr., Suzanne A. Nasco,
and Els De Wilde
125
Promotion
and Prevention across Mental Accounts: When Financial Products Dictate
Consumers' Investment Goals
Rongrong Zhou and Michel Tuan Pham
136
Using the
Imagination: Consumer Evoking and Thematizing of the Fantastic Imaginary
Brett A. S. Martin
150
The
Consumption of Television Programming: Development and Validation of the
Connectedness Scale
Cristel Antonia Russell, Andrew T. Norman, and Susan E. Heckler
162
Marketplace Mythology and Discourses of Power
Craig J. Thompson
181
When Do
Fair Beliefs Influence Bargaining Behavior? Experimental Bargaining in Japan
and the United States
Nancy R. Buchan, Rachel T. A. Croson, and Eric J. Johnson
191
Brand
Credibility, Brand Consideration, and Choice
Tülin Erdem and Joffre Swait
Re-Inquiries
199
Does
Elaboration Increase or Decrease the Effectiveness of Negatively versus
Positively Framed Messages?
Baba Shiv, Julie A. Edell Britton, and John W. Payne
209
The
Material Values Scale: Measurement Properties and Development of a Short
Form
Marsha L. Richins
220
Activating
Sound and Meaning: The Role of Language Proficiency in Bilingual Consumer
Environments
Shi Zhang and Bernd H. Schmitt
229
Not
Necessarily Better, but Certainly Different: A Limit to the Advertising
Misinformation Effect on Memory
Elizabeth Cowley and Eunika Janus
A
Consumers' Republic: The Politics of Mass Consumption in Postwar America
Lizabeth Cohen
Supplement to Volume 31 | June 2004
Summaries and Index Volumes 1-30 June 1974 through March 2004
S1
Author Index
S149
Subject Index
S184
Erratum
Volume
30 | Number 4 | March 2004
i
Editorial Review Board
ii
A Word of Thanks
iii
Call for Nominations
473
Decision
Making in Information-Rich Environments: The Role of Information Structure
Nicholas H. Lurie
487
The
Influence of Generic Advertising on Brand Preferences
Amitav Chakravarti and Chris Janiszewski
503
Ideals and
Oughts and the Reliance on Affect versus Substance in Persuasion
Michel Tuan Pham and Tamar Avnet
519
The
Influence of Assortment Structure on Perceived Variety and Consumption
Quantities
Barbara E. Kahn and Brian Wansink
534
The
Influence of Price Discount Framing on the Evaluation of a Product Bundle
Chris Janiszewski and Marcus Cunha, Jr.
547
Social
Influences on Dyadic Giving over Time: A Taxonomy from the Giver's
Perspective
Tina M. Lowrey, Cele C. Otnes, and Julie A. Ruth
559
Self-Validation of Cognitive Responses to Advertisements
Pablo Briñol, Richard E. Petty, and Zakary L. Tormala
574
The A2SC2
Model: The Influence of Attitudes and Attitude Strength on Consideration and
Choice
Joseph R. Priester, Dhananjay Nayakankuppam, Monique A. Fleming, and John Godek
588
Asymmetric
Association of Liking and Disliking Judgments: So What's Not to Like? Paul M. Herr and
Christine M. Page
Re-Inquiries
602
Memory
Interference in Advertising: A Replication and Extension
Anand Kumar and Shanker Krishnan
612
Reexamining Latitude of Price Acceptability and Price Thresholds: Predicting
Basic Consumer Reaction to Price
Chezy Ofir
622
Effects of
Seller-Supplied Prices on Buyers' Product Evaluations: Reference Prices in
an Internet Auction Context
Michael A. Kamins, Xavier Drèze, and Valerie S. Folkes
Rethinking
the Origins of Involvement and Brand Commitment: Insights from Postsocialist
Central Europe
Robin A. Coulter, Linda L. Price, and Lawrence Feick
170
When More
Is Less and Less Is More: The Role of Ideal Point Availability and
Assortment in Consumer Choice
Alexander Chernev
184
Experiencing Products in the Virtual World: The Role of Goal and Imagery in
Influencing Attitudes versus Purchase Intentions
Ann E. Schlosser
199
A Critical
Review of Construct Indicators and Measurement Model Misspecification in
Marketing and Consumer Research
Cheryl Burke Jarvis, Scott B. MacKenzie, and Philip M. Podsakoff
219
The Limits
of Fungibility: Relational Schemata and the Value of Things
A. Peter McGraw, Philip E. Tetlock, and Orie V. Kristel
230
Ease-of-Retrieval as an Automatic Input in Judgments: A Mere-Accessibility
Framework? Geeta Menon and
Priya Raghubir
244
The
Influence of Macro-Level Motives on Consideration Set Composition in Novel
Purchase Situations
Amitav Chakravarti and Chris Janiszewski
259
Speaking
of Art as Embodied Imagination: A Multisensory Approach to Understanding
Aesthetic Experience
Annamma Joy and John F. Sherry, Jr
283
When
Competitive Interference Can Be Beneficial
Robert D. Jewell and H. Rao Unnava
292
Brand
Familiarity and Advertising Repetition Effects
Margaret C. Campbell and Kevin Lane Keller
Re-Inquiries
305
How to
Construct a Test of Scientific Knowledge in Consumer Behavior
John R. Rossiter
An
Experimental Investigation of the Joint Effects of Advertising and Peers on
Adolescents' Beliefs and Intentions about Cigarette Consumption
Cornelia Pechmann and Susan J. Knight
20
Can
Consumers Escape the Market? Emancipatory Illuminations from Burning Man
Robert V. Kozinets
39
Effects of
Inconsistent Attribute Information on the Predictive Value of Product
Attitudes: Toward a Resolution of Opposing Perspectives
Jaideep Sengupta and Gita Venkataramani Johar
57
Depressive
Realism and Health Risk Accuracy: The Negative Consequences of Positive Mood
Punam Anand Keller, Isaac M. Lipkus, and Barbara K. Rimer
70
Why Do
Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding
Douglas B. Holt
91
A
Gravity-Based Multidimensional Scaling Model for Deriving Spatial Structures
Underlying Consumer Preference/Choice Judgments
Wayne S. DeSarbo, Juyoung Kim, S. Chan Choi, and Melinda Spaulding
101
Anticipating Discussion about a Product: Rehearsing What to Say Can Affect
Your Judgments
Ann E. Schlosser and Sharon Shavitt
116
Regret in
Repeat Purchase versus Switching Decisions: The Attenuating Role of Decision
Justifiability
J. Jeffrey Inman and Marcel Zeelenberg
129
"Deep" and
"Surface" Cues: Brand Extension Evaluations by Children and Adults
Shi Zhang and Sanjay Sood
Re-Inquiries
142
A
Re-Inquiry on Re-Inquiries: A Postmodern Proposal for a Critical-Reflexive
Approach
Craig J. Thompson
