Journal of Macromarketing

June 1 2003, Volume 23, No. 1   

Sanford Grossbart

From the Editor
Journal of Macromarketing

Sanford Grossbart

In this Issue
Journal of Macromarketing

D. G. Brian Jones

In this Issue
Journal of Macromarketing

Andreas W. Falkenberg

In this Issue
Journal of Macromarketing

Roger A. Dickinson

In this Issue
Journal of Macromarketing

Gerard Hastings

Relational Paradigms in Social Marketing
Journal of Macromarketing

Leighann C. Neilson

The Development of Marketing in the Canadian Museum Community, 1840-1989
Journal of Macromarketing

Roger Dickinson

The Robinson-Patman Act: An Important Conundrum
Journal of Macromarketing

Ian F. Wilkinson

Ralph Frederick Breyer: Contemporary Theory and Method in a Distant Past? A Review Essay of Ralph Breyer's Commodity Marketing (1931) and its Relation to his Book The Marketing Institution (1934)
Journal of Macromarketing

George Fisk

Reviews
Journal of Macromarketing 

Shelby D. Hunt

Reviews
Journal of Macromarketing

Morris B. Holbrook

Reviews
Journal of Macromarketing

Morris B. Holbrook

Reviews
Journal of Macromarketing

Thomas A. Klein

Reviews
Journal of Macromarketing

Thomas A. Klein

Reviews
Journal of Macromarketing

Ronald Savitt

Reviews
Journal of Macromarketing

M. Joseph Sirgy

Reviews
Journal of Macromarketing

Mark Peterson

Reviews
Journal of Macromarketing

December 1 2002, Volume 22, No. 2

 Sanford Grossbart

From the Editor
Journal of Macromarketing

 

 Sanford Grossbart

In this Issue
Journal of Macromarketing

 

 William Kilbourne, Pierre McDonagh, and Andrea Prothero

In this Issue: Global Policy and Environment
Journal of Macromarketing

 

 Roger A. Dickinson

In this Issue: Reviews and Communications
Journal of Macromarketing

 

 Dong-Jin Lee, M. Joseph Sirgy, Val Larsen, and Newell D. Wright

Developing a Subjective Measure of Consumer Well-Being
Journal of Macromarketing   

 

 Paddy Dolan

The Sustainability of "Sustainable Consumption"
Journal of Macromarketing  

 

 William E. Kilbourne

What is Globalization?
Journal of Macromarketing

 

 James M. Carman

Transition, The First Ten Years: Analysis and Lessons for Eastern Europe and the Former Soviet Union
Journal of Macromarketing

 

 Robert Mittelstaedt

Salaula: The World of Secondhand Clothing and Zambia
Journal of Macromarketing

 

 Thomas A. Klein

The End of Economic Man: An Introduction to Humanistic Economics
Journal of Macromarketing

 

 Pamela W. Laird

Stronger than Dirt: A Cultural History of Advertising Personal Hygiene in America, 1875-1940
Journal of Macromarketing

 

 George J. Schroll

Economic Imperatives and Ethical Values in Global Business: The South African Experience and International Codes Today
Journal of Macromarketing

 

 Morris B. Holbrook

Physioeconomics: The Basis for Long-Run Economic Growth
Journal of Macromarketing

 

 Morris B. Holbrook

Complexity and Management: Fad or Radical Challenge to Systems Thinking?
Journal of Macromarketing

 

 Mark Peterson

Rethinking Marketing: Qualitative Strategies and Exotic Visions
Journal of Macromarketing

 

 Mark Peterson

Marketing—The Retro Revolution
Journal of Macromarketing

 

 Jack Cadeaux and Tony Pecotich

2002 Macromarketing Conference Abstracts: Macromarketing in the Asia Pacific Century
Journal of Macromarketing

June 1 2002, Volume 22, No. 1   

In This Issue
Journal of Macromarketing

John D. Mittelstaedt

A Framework for Understanding the Relationships between Religions and Markets
Journal of Macromarketing

Ronald Paul Hill

Compassionate Love, Agape, and Altruism: A New Framework for Understanding and Supporting Impoverished Consumers
Journal of Macromarketing

Paul Ellis and Anthony Pecotich

Macromarketing and International Trade: Comparative Advantage versus Cosmopolitan Considerations
Journal of Macromarketing

Ronald Savitt

Understanding Organizational Change: Comments on Carman and Dominguez
Journal of Macromarketing

James M. Carman and Luis V. Dominguez

Organizational and Institutional Change: A Reply to Savitt
Journal of Macromarketing

Judy Foster Davis

Enterprise Development under an Economic Detour? Black-Owned Advertising Agencies, 1940-2000
Journal of Macromarketing

Blaine J. Branchik

Out in the Market: A History of the Gay Market Segment in the United States
Journal of Macromarketing

Diana Twede

Commercial Amphoras: The Earliest Consumer Packages?
Journal of Macromarketing

John O'Shaughnessy and Nicholas Jackson O'Shaughnessy

Postmodernism and Marketing: Separating the Wheat from the Chaff
Journal of Macromarketing

Reviews
Journal of Macromarketing

New Books Board
Journal of Macromarketing