JMR Journal of Marketing Research

2014

Volume 51, Number 6 December 2014

Volume 51, Number 3 June 2014

Volume 51, Number 1 February 2014

2013

Volume 50, Issue 6 (December 2013)

Volume 50, Number 5

2012

Complexity Effects in Choice Experiment–Based Models
Benedict G.C. Dellaert, Bas Donkers, and Arthur Van Soest

Volume 49, Number 2 April 2012 

Searching in Choice Mode: Consumer Decision Processes in Product Search with Recommendations
Benedict G.C. Dellaert and Gerald Häub

When High-Similarity Copycats Lose and Moderate-Similarity Copycats Gain: The Impact of Comparative Evaluation
Femke van Horen and Rik Pieters

The Impact of Advertising on Media Bias
Esther Gal-Or, Tansev Geylani, and Tuba Pinar Yildirim

Multiformat Digital Products: How Design Attributes Interact with Usage Situations to Determine Choice
Nevena T. Koukova, P.K. Kannan, and Amna Kirmani

Individual Differences in Brand Schematicity
Sanjay Puligadda, William T. Ross, Jr., and Rajdeep Grewal

2011

Volume 48, Number 4 August 2011

Tariff Choice with Consumer Learning and Switching Costs
Ronald L. Goettler and  Karen Clay
Choice Set Heterogeneity and The Role of Advertising: An Analysis with Micro and Macro Data
Michaela Draganska and Daniel Klapper
Preference Minorities and the Internet
Jeonghye Choi and David R. Bell
Cross-Selling the Right Product to the Right Customer at the Right Time
Shibo Li, Baohong Sun, and Alan L. Montgomery
Why Didn't I Think of That? Self-Regulation Through Selective Information Processing
Remi Trudel and Kyle B. Murray
Modeling Multiple Relationships in Social Networks
Asim Ansari, Oded Koenigsberg, and Florian Stahl
Discrepant Fluency in Self-Customization
Keith Wilcox and Sangyoung Song
The Influence of Friends on Consumer Spending: The Role of Agency– Communion Orientation and Self-Monitoring
Didem Kurt, J. Jeffrey Inman, and Jennifer J. Argo
Multiple Routes to Self- Versus Other-Expression in Consumer Choice
Michal Maimaran and Itamar Simonson
Incorporating Context Effects Into a Choice Model
Robert P. Rooderkerk, Harald J. Van Heerde, and Tammo H.A. Bijmolt
The Incentive and Selection Roles of Sales Force Compensation Contracts
Desmond (Ho-Fu) Lo, Mrinal Ghosh, and Francine Lafontaine

Volume 48, Number 3 June 2011

Gender Identity Salience and Perceived Vulnerability to Breast Cancer
Stefano Puntoni, Steven Sweldens, and Nader T. Tavassoli
Network Effects and Personal Influences: The Diffusion of an Online Social Network
Zsolt Katona, Peter Pal Zubcsek, and Miklos Sarvary
The Value of Social Dynamics in Online Product Ratings Forums
Wendy W. Moe and Michael Trusov
How Well Does Advertising Work? Generalizations from Meta-Analysis of Brand Advertising Elasticities
Raj Sethuraman, Gerard J. Tellis, and Richard A. Briesch
It's the Mind-Set That Matters: The Role of Construal Level and Message Framing in Influencing Consumer Efficacy and Conservation Behaviors
Katherine White, Rhiannon MacDonnell, and Darren W. Dahl
Effects of Social and Temporal Distance on Consumers' Responses to Peer Recommendations
Min Zhao and Jinhong Xie
Securities Trading of Concepts (STOC)
Ely Dahan, Adlar J. Kim, Andrew W. Lo, Tomaso Poggio, and Nicholas Chan
Estimating the Value of Brand-Image Associations: The Role of General and Specific Brand Image
Garrett Sonnier and Andrew Ainslie
Positive Affect, Intertemporal Choice, and Levels of Thinking: Increasing Consumers' Willingness to Wait
Jin Seok Pyone and Alice M. Isen
Choice as an End Versus a Means
Jinhee Choi and Ayelet Fishbach
The Social Utility of Feature Creep
Debora V. Thompson and Michael I. Norton
Price Competition and Endogenous Valuation in Search Advertising
Lizhen Xu, Jianqing Chen, and Andrew Whinston
Effects of Customer and Innovation Asset Configuration Strategies on Firm Performance
Eric (Er) Fang, Robert W. Palmatier, and Rajdeep Grewal
Understanding Governance Decisions in a Partially Integrated Channel: A Contingent Alignment Framework
Stephen K. Kim, Richard G. McFarland, Soongi Kwon, Sanggi Son, and David A. Griffith
Seeing Ourselves in Others: Reviewer Ambiguity, Egocentric Anchoring, and Persuasion
Rebecca Walker Naylor, Cait Poynor Lamberton, and David A. Norton

 Volume 48, Number 2 April 2011

Advertising Bans and the Substitutability of Online and Offline Advertising
Avi Goldfarb and Catherine Tucker
Fatal (Fiscal) Attraction: Spendthrifts and Tightwads in Marriage
Scott I. Rick, Deborah A. Small, and Eli J. Finkel
Online Social Interactions: A Natural Experiment on Word of Mouth Versus Observational Learning
Yubo Chen, Qi Wang, and Jinhong Xie
Consumer Learning in a Turbulent Market Environment: Modeling Consumer Choice Dynamics After a Product-Harm Crisis
Yi Zhao, Ying Zhao, and Kristiaan Helsen
Recurring Goals and Learning: The Impact of Successful Reward Attainment on Purchase Behavior
Xavier Drèze and Joseph C. Nunes
Scope Insensitivity and the “Mere Token” Effect
Oleg Urminsky and Ran Kivetz
How Asking “Who Am I?” Affects What Consumers Buy: The Influence of Self-Discovery on Consumption
Eugenia C. Wu, Keisha M. Cutright, and Gavan J. Fitzsimons
Complicating Choice
Rom Y. Schrift, Oded Netzer, and Ran Kivetz
The Sources and Consequences of the Fluent Processing of Numbers
Dan King and Chris Janiszewski
Stockouts in Online Retailing
Xiaoqing Jing and Michael Lewis
Conscious and Nonconscious Comparisons with Price Anchors: Effects on Willingness to Pay for Related and Unrelated Products
Rashmi Adaval and Robert S. Wyer, Jr
The Anchor Contraction Effect in International Marketing Research
Bart de Langhe, Stefano Puntoni, Daniel Fernandes, and Stijn M.J. van Osselaer
Shaping Consumer Imaginations: The Role of Self-Focused Attention in Product Evaluations
Iris W. Hung and Robert S. Wyer, Jr
Aesthetic Incongruity Resolution
Vanessa M. Patrick and Henrik Hagtvedt
Self-Regulatory Strength and Consumers' Relinquishment of Decision Control: When Less Effortful Decisions Are More Resource Depleting
Murat Usta and Gerald Häubl

 Volume 48, Number 1 February 2011

Lessons from an “Oops” at Consumer Reports: Consumers Follow Experts and Ignore Invalid Information
Uri Simonsohn
Mapping Online Consumer Search
Jun B. Kim, Paulo Albuquerque, and Bart J. Bronnenberg
Measuring Contagion in the Diffusion of Consumer Packaged Goods
Rex Yuxing Du and Wagner A. Kamakura
The Effects of Consumers' Price Expectations on Sellers' Dynamic Pricing Strategies
Hong Yuan and Song Han
When Trade-Offs Matter: The Effect of Choice Construal on Context Effects
Uzma Khan, Meng Zhu, and Ajay Kalra
Learning and Acting on Customer Information: A Simulation-Based Demonstration on Service Allocations with Offshore Centers
Baohong Sun and Shibo Li
From Generic to Branded: A Model of Spillover in Paid Search Advertising
Oliver J. Rutz and Randolph E. Bucklin
It's Not What You Get but When You Get It: The Effect of Gift Sequence on Deposit Balances and Customer Sentiment in a Commercial Bank
Emily Haisley and George Loewenstein
Unstructured Direct Elicitation of Decision Rules
Min Ding, John R. Hauser, Songting Dong, Daria Dzyabura, Zhilin Yang, Chenting Su, and Steven P. Gaskin
Product Line Design for Consumer Durables: An Integrated Marketing and Engineering Approach
Lan Luo
Adaptive Self-Explication of Multiattribute Preferences
Oded Netzer and V. Srinivasan
More or Less: A Model and Empirical Evidence on Preferences for Under- and Overpayment in Trade-In Transactions
Jungkeun Kim, Raghunath Singh Rao, Kyeongheui Kim, and Akshay R. Rao
How Should Consumers' Willingness to Pay Be Measured? An Empirical Comparison of State-of-the-Art Approaches
Klaus M. Miller, Reto Hofstetter, Harley Krohmer, and Z. John Zhang
Answering the Unasked Question: Response Substitution in Consumer Surveys
David Gal and Derek D. Rucker
The Influence of Price Discount Versus Bonus Pack on the Preference for Virtue and Vice Foods
Arul Mishra and Himanshu Mishra

2010

Volume 47, Number 6 December 2010

State of the Journal
Tülin Erdem
Do Digital Video Recorders Influence Sales?
Bart J. Bronnenberg, Jean-Pierre Dubé and Carl F. Mela
What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels?
Jan-Benedict E.M. Steenkamp, Harald J. Van Heerde, and Inge Geyskens
Sales Drops from Closing Shops: Assessing the Impact of Store Outlet Closures on Retail Chain Revenue
Hans Haans and Els Gijsbrechts
Customer Satisfaction, Analyst Stock Recommendations, and Firm Value
Xueming Luo, Christian Homburg, and Jan Wieseke
Making Products Feel Special: When Metacognitive Difficulty Enhances Evaluation
Anastasiya Pocheptsova, Aparna A. Labroo, and Ravi Dhar
Can Uncertainty Improve Promotions?
Kelly Goldsmith and On Amir
Category- Versus Brand-Level Advertising Messages in a Highly Regulated Environment
Ceren Kolsarici and Demetrios Vakratsas
Price-Framing Effects on the Purchase of Hedonic and Utilitarian Bundles
Uzma Khan and Ravi Dhar
Quantity-Discount-Dependent Consumer Preferences and Competitive Nonlinear Pricing
Zheyin (Jane) Gu and Sha Yang
Dilution and Enhancement of Celebrity Brands Through Sequential Movie Releases
Lan Luo, Xinlei (Jack) Chen, Jeanie Han, and C. Whan Park
We Are What We Consume: The Influence of Food Consumption on Impulsive Choice
Arul Mishra and Himanshu Mishra
Emotionality and Semantic Onsets: Exploring Orienting Attention Responses in Advertising
Jesper H. Nielsen, Stewart A. Shapiro, and Charlotte H. Mason
When Good Cheer Goes Unrequited: How Emotional Receptivity Affects Evaluation of Expressed Emotion
Yih Hwai Lee and Elison Ai Ching Lim
When Do Chief Marketing Officers Affect Firm Value? A Customer Power Explanation
D. Eric Boyd, Rajesh K. Chandy, and Marcus Cunha Jr.
How and When Alphanumeric Brand Names Affect Consumer Preferences
Kunter Gunasti and William T. Ross Jr.
Index, Volume XLVII, 2010

Volume 47, Number 5 October 2010

Proliferating Private-Label Portfolios: How Introducing Economy and Premium Private Labels Influences Brand Choice
Inge Geyskens, Katrijn Gielens, and Els Gijsbrechts
Cumulative Timed Intent: A New Predictive Tool for Technology Adoption
Koert Van Ittersum and Fred M. Feinberg
How Important Are Brands? A Cross-Category, Cross-Country Study
Marc Fischer, Franziska Völckner, and Henrik Sattler
Personal Selling Elasticities: A Meta-Analysis
Sönke Albers, Murali K. Mantrala, and Shrihari Sridhar
The “Right” Consumers for Better Concepts: Identifying Consumers High in Emergent Nature to Develop New Product Concepts
Donna L. Hoffman, Praveen K. Kopalle, and Thomas P. Novak
The Long-Term Effect of Marketing Strategy on Brand Sales
M. Berk Ataman, Harald J. Van Heerde, and Carl F. Mela
Asymmetric Social Interactions in Physician Prescription Behavior: The Role of Opinion Leaders
Harikesh S. Nair, Puneet Manchanda, and Tulikaa Bhatia
Posterior Predictive Model Checking: An Application to Multivariate Normal Heterogeneity
Timothy J. Gilbride and Peter J. Lenk
Trade-Offs and Depletion in Choice
Jing Wang, Nathan Novemsky, Ravi Dhar, and Roy F. Baumeister
Shaping Customer Satisfaction Through Self-Awareness Cues
Michel Tuan Pham, Caroline Goukens, Donald R. Lehmann, and Jennifer Ames Stuart
Procrastination of Enjoyable Experiences
Suzanne B. Shu and Ayelet Gneezy
Power Distance Belief and Impulsive Buying
Yinlong Zhang, Karen Page Winterich, and Vikas Mittal
The Orientation-Matching Hypothesis: An Emotion-Specificity Approach to Affect Regulation
Aparna A. Labroo and Derek D. Rucker
An Assessment of Chronic Regulatory Focus Measures
Kelly L. Haws, Utpal M. Dholakia, and William O. Bearden
The Effect of Reference Point Diagnosticity on Attractiveness and Intentions Ratings
Kwanho Suk, Song-Oh Yoon, Donald R. Lichtenstein, and Sie Yeoun Song

Volume 47, Number 4 August 2010

When Wal-Mart Enters: How Incumbent Retailers React and How This Affects Their Sales Outcomes
Kusum L. Ailawadi, Jie Zhang, Aradhna Krishna, and Michael W. Kruger
The Theory and Practice of Myopic Management
Natalie Mizik
Customer Satisfaction Heterogeneity and Shareholder Value
Rajdeep Grewal, Murali Chandrashekaran, and Alka V. Citrin
Heuristics and Biases in Data-Based Decision Making: Effects of Experience, Training, and Graphical Data Displays
J. Wesley Hutchinson, Joseph W. Alba, and Eric M. Eisenstein
Determining Influential Users in Internet Social Networks
Michael Trusov, Anand V. Bodapati, and Randolph E. Bucklin
Categories Create Mind-Sets: The Effect of Exposure to Broad Versus Narrow Categorizations on Subsequent, Unrelated Decisions
Gülden Ülkümen, Amitav Chakravarti, and Vicki G. Morwitz
Mind-Set Metrics in Market Response Models: An Integrative Approach
Shuba Srinivasan, Marc Vanhuele, and Koen Pauwels
Measuring Consumer Preferences for Complex Products: A Compositional Approach Based on Paired Comparisons
Sören W. Scholz, Martin Meissner, and Reinhold Decker
A Comparative Study on Parameter Recovery of Three Approaches to Structural Equation Modeling
Heungsun Hwang, Naresh K. Malhotra, Youngchan Kim, Marc A. Tomiuk, and Sungjin Hong
A Silver Lining of Standing in Line: Queuing Increases Value of Products
Minjung Koo and Ayelet Fishbach
The Effect of Decision Order on Purchase Quantity Decisions
Stephen M. Nowlis, Ravi Dhar, and Itamar Simonson
Categorization Effects in Value Judgments: Averaging Bias in Evaluating Combinations of Vices and Virtues
Alexander Chernev and David Gal
Store Within a Store
Kinshuk Jerath and Z. John Zhang
Managing Sales Force Product Perceptions and Control Systems in the Success of New Product Introductions
Michael Ahearne, Adam Rapp, Douglas E. Hughes, and Rupinder Jindal
Social Loss Aversion and Optimal Contest Design
Noah Lim

Volume 47, Number 3 June 2010

Raising the BAR: Bias Adjustment of Recognition Tests in Advertising
Anocha Aribarg, Rik Pieters, and Michel Wedel
Consumer Options: Theory and an Empirical Application to a Sports Market
Preethika Sainam, Sridhar Balasubramanian, and Barry L. Bayus
The Strategic Effects of Multimarket Contact: Mutual Forbearance and Competitive Response in the Personal Computer Industry
Wooseong Kang, Barry L. Bayus, and Sridhar Balasubramanian
Dynamics of Pricing in the Video Game Console Market: Skimming or Penetration?
Hongju Liu
Forecasting Marketing-Mix Responsiveness for New Products
Y. Jackie Luan and K. Sudhir
The Role of Consensus in Sales Team Performance
Michael Ahearne, Scott B. MacKenzie, Philip M. Podsakoff, John E. Mathieu, and Son K. Lam
Modeling the Intrahousehold Behavioral Interaction
Sha Yang, Yi Zhao, Tülin Erdem, and Ying Zhao
Disjunctions of Conjunctions, Cognitive Simplicity, and Consideration Sets
John R. Hauser, Olivier Toubia, Theodoros Evgeniou, Rene Befurt, and Daria Dzyabura
When Choosing Makes a Good Thing Better: Temporal Variations in the Valuation of Hedonic Consumption
Elaine Chan and Anirban Mukhopadhyay
How the Order of Sampled Experiential Products Affects Choice
Dipayan Biswas, Dhruv Grewal, and Anne Roggeveen
Looming Losses in Future Time Perception
Baler Bilgin and Robyn A. LeBoeuf
The Effect of Regulatory Depletion on Attitude Certainty
Echo Wen Wan, Derek D. Rucker, Zakary L. Tormala, and Joshua J. Clarkson
The Effect of Sales Promotions on the Size and Composition of the Shopping Basket: Regulatory Compatibility from Framing and Temporal Restrictions
Suresh Ramanathan and Sanjay K. Dhar
The Effect of Need for Uniqueness on Word of Mouth
Amar Cheema and Andrew M. Kaikati
How Do Price Fairness Perceptions Differ Across Culture? Lisa E. Bolton, Hean Tat Keh, and Joseph W. Alba

Volume 47, Number 2 April 2010

Socially Desirable Response Tendencies in Survey Research
Jan-Benedict E.M. Steenkamp, Martijn G. de Jong, and Hans Baumgartner
Deriving Value from Social Commerce Networks
Andrew T. Stephen and Olivier Toubia
How Sales Taxes Affect Customer and Firm Behavior: The Role of Search on the Internet
Eric T. Anderson, Nathan M. Fong, Duncan I. Simester, and Catherine E. Tucker
Building Character: Effects of Lay Theories of Self-Control on the Selection of Products for Children
Anirban Mukhopadhyay and Catherine W.M. Yeung
Have You Seen the News Today? The Effect of Death-Related Media Contexts on Brand Preferences
Jia (Elke) Liu and Dirk Smeesters
Emotional Compatibility and the Effectiveness of Antidrinking Messages: A Defensive Processing Perspective on Shame and Guilt
Nidhi Agrawal and Adam Duhachek
The Effect of Experiential Analogies on Consumer Perceptions and Attitudes
Miranda R. Goode, Darren W. Dahl, and C. Page Moreau
Consumer Value-Maximizing Sweepstakes and Contests
Ajay Kalra and Mengze Shi
The Effects of Consumer Prior Knowledge and Processing Strategies on Judgments
Jiewen Hong and Brian Sternthal
Great Expectations?! Assortment Size, Expectations, and Satisfaction
Kristin Diehl and Cait Poynor
The Slippery Slope: The Impact of Feature Alignability on Search and Satisfaction
Jill G. Griffin and Susan M. Broniarczyk
Brand Extension Strategy Planning: Empirical Estimation of Brand–Category Personality Fit and Atypicality
Rajeev Batra, Peter Lenk, and Michel Wedel
Branding Alters Attitude Functions and Reduces the Advantage of Function-Matching Persuasive Appeals
Robyn A. LeBoeuf and Joseph P. Simmons
Buffering and Amplifying Effects of Relationship Commitment in Business-to-Business Relationships
Shankar Ganesan, Steven P. Brown, Babu John Mariadoss, and Hillbun (Dixon) Ho
Cognitive Inertia and the Implicit Association Test
Claude Messner and Joachim Vosgerau

Spanning the Boundaries
Tülin Erdem
A Control Function Approach to Endogeneity in Consumer Choice Models
Amil Petrin and Kenneth Train
Reducing Social Desirability Bias Through Item Randomized Response: An Application to Measure Underreported Desires
Martijn G. de Jong, Rik Pieters, and Jean-Paul Fox
The Effect of Customer Satisfaction on Consumer Spending Growth
Claes Fornell, Roland T. Rust, and Marnik G. Dekimpe
Ties That Bind: The Impact of Multiple Types of Ties with a Customer on Sales Growth and Sales Volatility
Kapil R. Tuli, Sundar G. Bharadwaj, and Ajay K. Kohli
The Impact of Product Line Extensions and Consumer Goals on the Formation of Price Image
Ryan Hamilton and Alexander Chernev
Retrieving Unobserved Consideration Sets from Household Panel Data
Erjen van Nierop, Bart Bronnenberg, Richard Paap, Michel Wedel, and Philip Hans Franses
Spatiotemporal Analysis of Imitation Behavior Across New Buyers at an Online Grocery Retailer
Jeonghye Choi, Sam K. Hui, and David R. Bell
Forward Buying by Retailers
Preyas S. Desai, Oded Koenigsberg, and Devavrat Purohit
Patient- or Physician-Oriented Marketing: What Drives Primary Demand for Prescription Drugs?
Marc Fischer and Sönke Albers
Insincere Flattery Actually Works: A Dual Attitudes Perspective
Elaine Chan and Jaideep Sengupta
Effects of Indirectly and Directly Competing Reference Group Messages and Persuasion Knowledge: Implications for Educational Placements
Cornelia Pechmann and Liangyan Wang
Product Variety, Informative Advertising, and Price Competition
Wilfred Amaldoss and Chuan He
Identifying Response Styles: A Latent-Class Bilinear Multinomial Logit Model
Joost van Rosmalen, Hester van Herk, and Patrick J.F. Groenen
Early Marketing Matters: A Time-Varying Parameter Approach to Persistence Modeling
Ernst C. Osinga, Peter S.H. Leeflang, and Jaap E. Wieringa
Cultural Orientation and Brand Dilution: Impact of Motivation Level and Extension Typicality
Sharon Ng

2009

 Volume 46, Number 6 December 2009

On Southbound Ease and Northbound Fees: Literal Consequences of the Metaphoric Link Between Vertical Position and Cardinal Direction
Leif D. Nelson and Joseph P. Simmons
Is Your Product on the Right Side? The “Location Effect” on Perceived Product Heaviness and Package Evaluation
Xiaoyan Deng and Barbara E. Kahn
Supersize in One Dimension, Downsize in Three Dimensions: Effects of Spatial Dimensionality on Size Perceptions and Preferences
Pierre Chandon and Nailya Ordabayeva
Contingent Response to Self-Customization Procedures: Implications for Decision Satisfaction and Choice
Ana Valenzuela, Ravi Dhar, and Florian Zettelmeyer
The Impact of Outcome Elaboration on Susceptibility to Contextual and Presentation Biases
Gergana Y. Nenkov, J. Jeffrey Inman, John Hulland, and Maureen Morrin
The Face of Need: Facial Emotion Expression on Charity Advertisements
Deborah A. Small and Nicole M. Verrochi
Benefits Leader Reversion: How a Once-Preferred Product Recaptures Its Standing
Kurt A. Carlson, Margaret G. Meloy, and Daniel Lieb
The Political Participation Puzzle and Marketing
Ron Shachar
Statistical Benefits of Choices from Subsets
Robert Zeithammer and Peter Lenk
The Value of Informative Priors in Bayesian Inference with Sparse Data
Peter Lenk and Bryan Orme
A Conjoint Approach for Consumer- and Firm-Level Brand Valuation
Madiha Ferjani, Kamel Jedidi, and Sharan Jagpal
Subject and Author Index Vol. 46, 2009

Volume 46, Number 5 October 2009

Buyer Monitoring: A Means to Insure Personalized Service
Robert J. Kwortnik, Jr., W. Michael Lynn and William T. Ross, Jr.
Learning from a Service Guarantee Quasi Experiment
Xinlei (Jack) Chen, George John, Julie M. Hays, Arthur V. Hill and Susan E. Geurs
When Should Original Equipment Manufacturers Use Branded Component Contracts with Suppliers?
Mrinal Ghosh and George John
Are All Managers Created Equal?
Avi Goldfarb and Botao Yang
The Role of National Culture in Advertising's Sensitivity to Business Cycles: An Investigation Across Continents
Barbara Deleersnyder, Marnik G. Dekimpe, Jan-Benedict E.M. Steenkamp and Peter
Modeling Global Spillover of New Product Takeoff
Yvonne van Everdingen, Dennis Fok and Stefan Stremersch
A Sales Force–Specific Theory-of-Mind Scale: Tests of Its Validity by Classical Methods and Functional Magnetic Resonance Imaging
Roeland C. Dietvorst, Willem J.M.I. Verbeke, Richard P. Bagozzi, Carolyn Yoon, Marion Smits and Aad van der Lugt
Sales Effects of Attention to Feature Advertisements: A Bayesian Mediation Analysis
Jie Zhang, Michel Wedel and Rik Pieters
Me, Myself, and My Choices: The Influence of Private Self-Awareness on Choice
Caroline Goukens, Siegfried Dewitte and Luk Warlop
Specifying Price Judgments with Range–Frequency Theory in Models of Brand Choice
Ronald W. Niedrich, Danny Weathers, R. Carter Hill and David R. Bell
Does Customer Satisfaction Matter to Investors? Findings from the Bond Market
Eugene W. Anderson and Sattar A. Mansi

 Volume 46, Number 4 August 2009 

Do Switching Costs Make Markets Less Competitive?
Jean-Pierre Dubé, Günter J. Hitsch, and Peter E. Rossi
Commentaries and Rejoinder to “Do Switching Costs Make Markets Less Competitive?”
Switching Costs and Market Competitiveness: Deconstructing the Relationship
Jiwoong Shin and K. Sudhir

Small Switching Costs Lead to Lower Prices
Luís Cabral

Rejoinder to Shin and Sudhir and to Cabral
Jean-Pierre Dubé, Günter J. Hitsch, and Peter E. Rossi 

Market Structure and Competition in the Retail Discount Industry
Ting Zhu, Vishal Singh, and Mark D. Manuszak
Perception Spillovers Across Competing Brands: A Disaggregate Model of How and When
Ramkumar Janakiraman, Catarina Sismeiro, and Shantanu Dutta
The Importance of Modeling Temporal Dependence of Timing and Quantity in Direct Marketing
Lichung Jen, Chien-Heng Chou, and Greg M. Allenby
“Speed of Replacement”: Modeling Brand Loyalty Using Last-Move Data
Hai Che and P.B. (Seethu) Seetharaman
Predicting New Customers' Risk Type in the Credit Card Market
Yi Zhao, Ying Zhao, and Inseong Song
Category-Based Screening in Choice of Complementary Products
Anocha Aribarg and Natasha Zhang Foutz
Simulated Maximum Likelihood Estimator for the Random Coefficient Logit Model Using Aggregate Data
Sungho Park and Sachin Gupta
Discounting Time and Time Discounting: Subjective Time Perception and Intertemporal Preferences
Gal Zauberman, B. Kyu Kim, Selin A. Malkoc, and James R. Bettman
Channel Negotiations with Information Asymmetries: Contingent Influences of Communication and Trustworthiness Reputations
Joydeep Srivastava and Dipankar Chakravarti

Volume 46, Number 3 June 2009

Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions
Shuba Srinivasan and Dominique M. Hanssens
Commentaries and Rejoinder on “Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions”:
Linking Marketing Actions to Value Creation and Firm Value: Insights from Accounting Research
Financial Markets Research in Marketing
Natalie Mizik and Robert Jacobson

Marketing Issues in Corporate Finance
Mark J. Garmaise

Marketing and Firm Value: Perspectives and Conclusions
Shuba Srinivasan and Dominique M. Hanssens

Could Ralph Nader’s Entrance and Exit Have Helped Al Gore? The Impact of Decoy Dynamics on Consumer Choice
William Hedgcock, Akshay R. Rao, and Haipeng (Allan) Chen
Deciding Without Resources: Resource Depletion and Choice in Context
Anastasiya Pocheptsova, On Amir, Ravi Dhar, and Roy F. Baumeister
Designing Sales Contests: Does the Prize Structure Matter?
Noah Lim, Michael J. Ahearne, and Sung H. Ham
Planned Versus Actual Betting in Sequential Gambles
Eduardo B. Andrade and Ganesh Iyer
Fear and Loving in Las Vegas: Evolution, Emotion, and Persuasion
Vladas Griskevicius, Noah J. Goldstein, Chad R. Mortensen, Jill M. Sundie, Robert B. Cialdini, and Douglas T. Kenrick
Wealth, Warmth, and Well-Being: Whether Happiness Is Relative or Absolute Depends on Whether It Is About Money, Acquisition, or Consumption
Christopher K. Hsee, Yang Yang, Naihe Li, and Luxi Shen
Assortment Size and Option Attractiveness in Consumer Choice Among Retailers
Alexander Chernev and Ryan Hamilton
Differences in Perspective and the Influence of Charitable Appeals: When Imagining Oneself as the Victim Is Not Always Beneficial
Iris W. Hung and Robert S. Wyer Jr.

 Volume 46, Number 2 April 2009

Does Quality Win? Network Effects Versus Quality in High-Tech Markets
Gerard J. Tellis, Eden Yin, and Rakesh Niraj
Commentaries and Rejoinder on: “Does Quality Win? Network Effects Versus Quality in High-Tech Markets”:
Quality May Not Win
Brian T. Ratchford
Ignore Successful Followers—Entry Is Still Urgent
Steven M. Shugan
A Broader Perspective of Network Effects
David J. Reibstein
Both Network Effects and Quality Are Important
Peter E. Rossi
Moving Targets: Price, Quality, and Platform Competition
Jennifer Brown and John Morgan
Why and How Quality Wins Over Network Effects and What It Means
Gerard J. Tellis, Eden Yin, and Rakesh Niraj
The Diffusion of Services
Barak Libai, Eitan Muller, and Renana Peres
How Does Assortment Affect Grocery Store Choice?
Richard A. Briesch, Pradeep K. Chintagunta, and Edward J. Fox
The Effectiveness of Customized Promotions in Online and Offline Stores
Jie Zhang and Michel Wedel
Quantifying the Benefits of Individual-Level Targeting in the Presence of Firm Strategic Behavior
Xiaojing Dong, Puneet Manchanda, and Pradeep K. Chintagunta
Can McDonald’s Food Ever Be Considered Healthful? Metacognitive Experiences Affect the Perceived Understanding of a Brand
Kyoungmi Lee and Sharon Shavitt
Ethical Decisions and Response Mode Compatibility: Weighting of Ethical Attributes in Consideration Sets Formed by Excluding Versus Including Product Alternatives
Julie R. Irwin and Rebecca Walker Naylor
Why Do Consumers Buy Counterfeit Luxury Brands?
Keith Wilcox, Hyeong Min Kim, and Sankar Sen
The Role of Spatial Demand on Outlet Location and Pricing
Jason A. Duan and Carl F. Mela
Field Dependency and Brand Cognitive Structures
Sharon Ng and Michael J. Houston

 Volume 46, Number 1 February 2009 

Trade-Off Aversion as an Explanation for the Attraction Effect: A Functional Magnetic Resonance Imaging Study
William Hedgcock and Akshay R. Rao
Commentaries and Rejoinder on: “Trade-Off Aversion as an Explanation for the Attraction Effect: A Functional Magnetic Resonance Imaging Study”:
Integrating Neural and Decision Sciences: Convergence and Constraints (Commentary)
Scott A. Huettel and John W. Payne
Using fMRI to Inform Marketing Research: Challenges and Opportunities (Commentary)
Carolyn Yoon, Richard Gonzalez, and James R. Bettman
Aristotle’s Anxiety: Choosing Among Methods to Study Choice (Rejoinder)
William Hedgcock and Akshay R. Rao
Do We Really Need a Reason to Indulge?
Jing Xu and Norbert Schwarz
The Influence of Self-View on Context Effects: How Display Fixtures Can Affect Product Evaluations
Rui (Juliet) Zhu and Joan Meyers-Levy
The Role of Imagination-Focused Visualization on New Product Evaluation
Min Zhao, Steve Hoeffler, and Darren W. Dahl
The Influence of Consumers’ Lay Theories on Approach/Avoidance Motivation
Shailendra Pratap Jain, Pragya Mathur, and Durairaj Maheswaran
Emotional Accounting: How Feelings About Money Influence Consumer Choice
Jonathan Levav and A. Peter Mcgraw
The Ease-of-Computation Effect: The Interplay of Metacognitive Experiences and Naive Theories in Judgments of Price Differences
Manoj Thomas and Vicki G. Morwitz
The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale
David Sprott, Sandor Czellar, and Eric Spangenberg
Gender Dimensions of Brand Personality
Bianca Grohmann
Dynamic and Competitive Effects of Direct Mailings: A Charitable Giving Application
Merel Van Diepen, Bas Donkers, and Philip Hans Franses

 2008

Volume 45, Number 6
December 2008

The Dishonesty of Honest People: A Theory of Self-Concept Maintenance
Nina Mazar, On Amir, and Dan Ariely
 
Commentaries and Rejoinder on "The Dishonesty of Honest People":
 

Hypermotivation (Commentary)
Scott Rick and George Loewenstein
 
Homo Economicus' Soul (Commentary)
John R. Monterosso and Daniel D. Langleben
 
More Ways to Cheat: Expanding the Scope of Dishonesty (Rejoinder)
Nina Mazar, On Amir, and Dan Ariely

Interrupted Consumption: Disrupting Adaptation to Hedonic Experiences
Leif D. Nelson and Tom Meyvis
 
The Effect of Partitions on Controlling Consumption
Amar Cheema and Dilip Soman
 
Remedying Hyperopia: The Effects of Self-Control Regret on Consumer Behavior
Anat Keinan and Ran Kivetz
 
Positive Consumer Contagion: Responses to Attractive Others in a Retail Context
Jennifer J. Argo, Darren W. Dahl, and Andrea C. Morales
 
Endogeneity and Individual Consumer Choice
Dmitri Kuksov and J. Miguel Villas-Boas
 
Who’s Got the Coupon? Estimating Consumer Preferences and Coupon Usage from Aggregate Information
Andrés Musalem, Eric T. Bradlow, and Jagmohan S. Raju
 
Circles, Squares, and Choice: The Effect of Shape Arrays on Uniqueness and Variety Seeking
Michal Maimaran and S. Christian Wheeler
 
Strengthening Customer Loyalty Through Intimacy and Passion: Roles of Customer–Firm Affection and Customer–Staff Relationships in Services
Chi Kin (Bennett) Yim, David K. Tse, and Kimmy Wa Chan

Subject and Author Index, Volume 45, 2008

Volume XLV, Number 5
October 2008

Winners and Losers in a Major Price War
Harald J. van Heerde, Els Gijsbrechts, and Koen Pauwels
 
Dancing with a Giant: The Effect of Wal-Mart’s Entry into the United Kingdom on the Performance of European Retailers
Katrijn Gielens, Linda M. Van De Gucht, Jan-Benedict E.M. Steenkamp, and Marnik G. Dekimpe
 
Individual Team Incentives and Managing Competitive Balance in Sports Leagues: An Empirical Analysis of Major League Baseball
Michael Lewis
 
Interorganizational Relationships and Bidding Behavior in Industrial Online Reverse Auctions
Sandy D. Jap and Ernan Haruvy
 
Eliciting Preference for Complex Products: A Web-Based Upgrading Method
Young-Hoon Park, Min Ding, and Vithala R. Rao
 
To Innovate or Imitate? Entry Strategy and the Role of Market Research
Elie Ofek and Ozge Turut
 
An Integrated Model of Discrete Choice and Response Time
Thomas Otter, Greg M. Allenby, and Trish van Zandt
 
Split Questionnaire Design for Massive Surveys
Feray Adigüzel and Michel Wedel
 
Treating Zero Brand Sales Observations in Choice Model Estimation: Consequences and Potential Remedies
Richard A. Briesch, William R. Dillon, and Robert C. Blattberg

Volume XLV, Number 4
August 2008

Brand Portfolio Promotions
Anocha Aribarg and Neeraj Arora
 
A Bite to Whet the Reward Appetite: The Influence of Sampling on Reward-Seeking Behaviors
Monica Wadhwa, Baba Shiv, and Stephen M. Nowlis
 
Gender Jeopardy in Financial Risk Taking
Xin He, J. Jeffrey Inman, and Vikas Mittal
 
Listening to Strangers: Whose Responses Are Valuable, How Valuable Are They, and Why?
Allen M. Weiss, Nicholas H. Lurie, and Deborah J. MacInnis
 
Attentional Contrast During Sequential Judgments: A Source of the Number-of-Levels Effect
Els De Wilde, Alan D.J. Cooke, and Chris Janiszewski
 
When 2 + 2 Is Not the Same as 1 + 3: Variations in Price Sensitivity Across Components of Partitioned Prices
Rebecca W. Hamilton and Joydeep Srivastava
 
Anytime Versus Only: Mind-Sets Moderate the Effect of Expansive Versus Restrictive Frames on Promotion Evaluation
Amar Cheema and Vanessa M. Patrick
 
Distribution Intensity and New Car Choice
Randolph E. Bucklin, S. Siddarth, and Jorge M. Silva-Risso
 
Decomposing Promotional Effects with a Dynamic Structural Model of Flexible Consumption
Tat Chan, Chakravarthi Narasimhan, and Qin Zhang

Vol. XLV, No. 3
June 2008

The Value of Sticky Articles
Joel Huber
 
Cross-Sectional Versus Longitudinal Survey Research: Concepts, Findings, and Guidelines
Aric Rindfleisch, Alan J. Malter, Shankar Ganesan, and Christine Moorman
 
A Clusterwise Bilinear Multidimensional Scaling Methodology for Simultaneous Segmentation and Positioning Analyses
Wayne S. DeSarbo, Rajdeep Grewal, and Crystal J. Scott
 
The Impact of Brand Equity and Innovation on the Long-Term Effectiveness of Promotions
Rebecca J. Slotegraaf and Koen Pauwels
 
As Time Goes By: Do Cold Feet Follow Warm Intentions for Really New Versus Incrementally New Products?
David L. Alexander, John G. Lynch Jr., and Qing Wang
 
Managing Consumer Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation
Raquel Castaño, Mita Sujan, Manish Kacker, and Harish Sujan
 

How Far Can a Brand Stretch? Understanding the Role of Self-Construal
Rohini Ahluwalia
 
Identity Congruency Effects on Donations
Jen Shang, Americus Reed II, and Rachel Croson
 
Disposition Effects and Underlying Mechanisms in E-Trading of Stocks
Hyun-Jung Lee, Jongwon Park, Jin-Yong Lee, and Robert S. Wyer Jr.
 
Art Infusion: The Influence of Visual Art on the Perception and Evaluation of Consumer Products
Henrik Hagtvedt and Vanessa M. Patrick

Volume XLV, Number 2
April 2008

The Prominence Effect in Shanghai Apartment Prices
Christopher K. Hsee, Jean-Pierre Dubé, and Yan Zhang

 

Choice Construction Versus Preference Construction: The Instability of Preferences Learned in Context
On Amir and Jonathan Levav
 

Can Trade-Ins Hurt You? Exploring the Effect of a Trade-In on Consumers' Willingness to Pay for a New Product
Rui (Juliet) Zhu, Xinlei (Jack) Chen, and Srabana Dasgupta
 
The Role of Purchase Quantity in Assortment Choice: The Quantity-Matching Heuristic
Alexander Chernev

 

Incorporating Subjective Characteristics in Product Design and Evaluations
Lan Luo, P.K. Kannan, and Brian T. Ratchford
 
A Conjoint Approach to Multipart Pricing
Raghuram Iyengar, Kamel Jedidi, and Rajeev Kohli
 

The Effect of Competitive Advertising Interference on Sales for Packaged Goods
Peter J. Danaher, André Bonfrer, and Sanjay Dhar
 
The Temporal and Spatial Dimensions of Price Search: Insights from Matching Household Survey and Purchase Data
Dinesh K. Gauri, K. Sudhir, and Debabrata Talukdar
 

Is Firm Trust Essential in a Trusted Environment? How Trust in the Business Context Influences Customers
Kent Grayson, Devon Johnson, and Der-Fa Robert Chen

Vol. XLV, No. 1
February 2008

Dogs on the Street, Pumas on Your Feet: How Cues in the Environment Influence Product Evaluation and Choice
Jonah Berger and Gráinne Fitzsimons
 

The Financial Value Impact of Perceptual Brand Attributes
Natalie Mizik and Robert Jacobson
 

Value Creation Following Merger and Acquisition Announcements: The Role of Strategic Emphasis Alignment
Vanitha Swaminathan, Feisal Murshed, and John Hulland
 

The Impact of Marketing-Induced Versus Word-of-Mouth Customer Acquisition on Customer Equity Growth
Julian Villanueva, Shijin Yoo, and Dominique M. Hanssens
 

Customer Channel Migration
Asim Ansari, Carl F. Mela, and Scott A. Neslin
 

Recommendation Systems with Purchase Data
Anand V. Bodapati
 

A Dynamic Choice Map Approach to Modeling Attribute-Level Varied Behavior Among Stockkeeping Units
J. Jeffrey Inman, Joonwook Park, and Ashish Sinha
 

Using Item Response Theory to Measure Extreme Response Style in Marketing Research: A Global Investigation
Martijn G. de Jong, Jan-Benedict E.M. Steenkamp, Jean-Paul Fox, and Hans Baumgartner
 

Assessing Three Sources of Misresponse to Reversed Likert Items
Scott D. Swain, Danny Weathers, and Ronald W. Niedrich

 2007

Vol. XLIV, No. 4 November 2007


A Model of Consumer Learning for Service Quality and Usage
Raghuram Iyengar, Asim Ansari, and Sunil Gupta
Brand-Level Effects of Stockkeeping Unit Reductions
Jie Zhang and Aradhna Krishna
Optimal Marketing Strategies for a Customer Data Intermediary
Joseph Pancras and K. Sudhir
Optimal Customer Relationship Management Using Bayesian Decision Theory: An Application for Customer Selection
Rajkumar Venkatesan, V. Kumar, and Timothy Bohling
A Discrete–Continuous Model for Multicategory Purchase Behavior of Households
Inseong Song and Pradeep K. Chintagunta
Estimating Disaggregate Models Using Aggregate Data Through Augmentation of Individual Choice
Yuxin Chen and Sha Yang
An Econometric Model of Location and Pricing in the Gasoline Market
Tat Y. Chan, V. Padmanabhan, and P.B. Seetharaman
Measuring Consumer and Competitive Impact with Elasticity Decompositions
Thomas J. Steenburgh
Shopper Response to Bundle Promotions for Packaged Goods
Bram Foubert and Els Gijsbrechts
Brand Synergy Effects in Multiple Brand Extensions
Byung Chul Shine, Jongwon Park, and Robert S. Wyer Jr.
The Impact of Regulatory Focus on Adolescents’ Response to Antismoking Advertising Campaigns
Guangzhi Zhao and Cornelia Pechmann
Vigilant Against Manipulation: The Effect of Regulatory Focus on the Use of Persuasion Knowledge
Amna Kirmani and Rui (Juliet) Zhu
Form Versus Function: How the Intensities of Specific Emotions Evoked in Functional Versus Hedonic Trade-Offs Mediate Product Preferences
Ravindra Chitturi, Rajagopal Raghunathan, and Vijay Mahajan

Vol. XLIV, No. 3 August 2007


Preference Fluency in Choice
Nathan Novemsky, Ravi Dhar, Norbert Schwarz, and Itamar Simonson
Thinking Inside the Box: Why Consumers Enjoy Constrained Creative Experiences
Darren W. Dahl and C. Page Moreau
The Shopping Momentum Effect
Ravi Dhar, Joel Huber, and Uzma Khan
Mental Simulation and Preference Consistency Over Time: The Role of Process- Versus Outcome-Focused Thoughts
Min Zhao, Steve Hoeffler, and Gal Zauberman
Blending Cobrand Personalities: An Examination of the Complex Self
Alokparna Basu Monga and Loraine Lau-Gesk
When Internal Reference Prices and Price Expectations Diverge: The Role of Confidence
Manoj Thomas and Geeta Menon
Empirical Analysis of Budget and Allocation of Trade Promotions in the U.S. Supermarket Industry
Miguel I. Gَmez, Vithala R. Rao, and Edward W. McLaughlin
Interfirm Monitoring, Social Contracts, and Relationship Outcomes
Jan B. Heide, Kenneth H. Wathne, and Aksel I. Rokkan
Bounded Rationality in Pricing Under State-Dependent Demand: Do Firms Look Ahead, and if So, How Far?
Hai Che, K. Sudhir, and P.B. Seetharaman
Decomposition of the Sales Impact of Promotion-Induced Stockpiling
Kusum L. Ailawadi, Karen Gedenk, Christian Lutzky, and Scott A. Neslin
New Product Preannouncements and Shareholder Value: Don’t Make Promises You Can’t Keep
Alina Sorescu, Venkatesh Shankar, and Tarun Kushwaha
To Lease or to Buy? A Structural Model of a Consumer’s Vehicle and Contract Choice Decisions
Srabana Dasgupta, S. Siddarth, and Jorge Silva-Risso
Estimating Promotion Response When Competitive Promotions Are Unobservable
Sangkil Moon, Wagner A. Kamakura, and Johannes Ledolter
Hedging Your Bets and Assessing the Outcome
Susan Jung Grant and Ying Xie

Vol. XLIV, No. 1 February 2007

Journal of Marketing Research in the New Competitive Journalistic Environment
Joel Huber
 Consumer Packaged Goods in the United States: National Brands, Local Branding
Bart J. Bronnenberg, Sanjay K. Dhar, and Jean-Pierre Dubé
Consumer Packaged Goods in France: National Brands, Regional Chains, and Local Branding
M. Berk Ataman, Carl F. Mela, and Harald J. van Heerde
How Geographic Variation Persists: Comments on "Consumer Packaged Goods in the United States: National Brands, Local Branding"
Michael W. Kruger
Another Reason Academics and Practitioners Should Communicate More
Leonard M. Lodish
National Brands, Local Branding: Conclusions and Future Research Opportunities
Bart J. Bronnenberg, Sanjay K. Dhar, and Jean-Pierre Dubé
Assessing the Economic Value of Distribution Channels: An Application to the Personal Computer Industry
Junhong Chu, Pradeep K. Chintagunta, and Naufel J. Vilcassim
Competitive Pricing of Information: A Longitudinal Experiment
Markus Christen and Miklos Sarvary
Why Some Acquisitions Do Better Than Others: Product Capital as a Driver of Long-Term Stock Returns
Alina B. Sorescu, Rajesh K. Chandy, and Jaideep C. Prabhu
Working with Rivals: The Impact of Competitor Alliances on Financial Performance
Xueming Luo, Aric Rindfleisch, and David K. Tse
Is Obesity Caused by Calorie Underestimation? A Psychophysical Model of Meal Size Estimation
Pierre Chandon and Brian Wansink
Getting Emotional About Health
Nidhi Agrawal, Geeta Menon, and Jennifer L. Aaker
The Defensive Consumer: Advertising Deception, Defensive Processing, and Distrust
Peter R. Darke and Robin J.B. Ritchie
How to Attract Customers by Giving Them the Short End of the Stick
Alison K.C. Lo, John G. Lynch Jr., and Richard Staelin
Decisions by Rules: The Case of Unwillingness to Pay for Beneficial Delays
On Amir and Dan Ariely
Satisfaction Strength and Customer Loyalty
Murali Chandrashekaran, Kristin Rotte, Stephen S. Tax, and Rajdeep Grewal
The Effect of Stating Expectations on Customer Satisfaction and Shopping Experience
Chezy Ofir and Itamar Simonson

2006

Vol. XLIII, No. 3 August 2006

Modeling the Psychology of Consumer and Firm Behavior with Behavioral Economics
Teck H. Ho, Noah Lim, and Colin F. Camerer
Rebuilding the Boat While Staying Afloat: The Modeling Challenge for Behavioral Economics
Drazen Prelec
Things That Go Bump in the Mind: How Behavioral Economics Could Invigorate Marketing
Eric J. Johnson
How “Psychological” Should Economic and Marketing Models Be?
Teck H. Ho, Noah Lim, and Colin F. Camerer
The Effect of Word of Mouth on Sales: Online Book Reviews
Judith A. Chevalier and Dina Mayzlin
Leveraging Missing Ratings to Improve Online Recommendation Systems
Yuanping Ying, Fred Feinberg, and Michel Wedel
When Will a Brand Scandal Spill Over, and How Should Competitors Respond?
Michelle L. Roehm and Alice M. Tybout
Between Two Brands: A Goal Fluency Account of Brand Evaluation
Aparna A. Labroo and Angela Y. Lee
Is Happiness Shared Doubled and Sadness Shared Halved? Social Influence on Enjoyment of Hedonic Experiences
Rajagopal Raghunathan and Kim Corfman
When Does Culture Matter? Effects of Personal Knowledge on the Correction of Culture-Based Judgments
Donnel A. Briley and Jennifer L. Aaker 
A Comparison of Criteria to Design Efficient Choice Experiments
Roselinde Kessels, Peter Goos, and Martina Vandebroek
Models for Heterogeneous Variable Selection
Timothy J. Gilbride, Greg M. Allenby, and Jeff D. Brazell
An Extended Paradigm for Measurement Analysis of Marketing Constructs Applicable to Panel Data
Hans Baumgartner and Jan-Benedict E.M. Steenkamp
A Hierarchical Bayes Error Correction Model to Explain Dynamic Effects of Price Changes
Dennis Fok, Csilla Horváth, Richard Paap, and Philip Hans Franses
Forward-Looking Bidding in Online Auctions
Robert Zeithammer
The Periodicity of Pricing
Bart J. Bronnenberg, Carl F. Mela, and William Boulding
From Invention to Innovation: Conversion Ability in Product Development
Rajesh Chandy, Brigitte Hopstaken, Om Narasimhan, and Jaideep Prabhu
NEW BOOKS IN REVIEW
 

Vol. XLIII, No. 2 May 2006

2006 William F. O'Dell Award
2006 Paul E. Green Award

A New Reviewing System for Journal of Marketing Research
Russell S. Winer
Do Slotting Allowances Enhance Efficiency or Hinder Competition?
K. Sudhir and Vithala R. Rao
Price Matching by Vertically Differentiated Retailers: Theory and Evidence
Sridhar Moorthy and Xubing Zhang
How the Internet Lowers Prices: Evidence from Matched Survey and Automobile Transaction Data
Florian Zettelmeyer, Fiona Scott Morton, and Jorge Silva-Risso
Factors Affecting Web Site Visit Duration: A Cross-Domain Analysis
Peter J. Danaher, Guy W. Mullarkey, and Skander Essegaier
Customer Acquisition Promotions and Customer Asset Value
Michael Lewis
Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models
Scott A. Neslin, Sunil Gupta, Wagner Kamakura, Junxiang Lu, and Charlotte H. Mason
Paying Too Much and Being Happy About It: Existence, Causes, and Consequences of Tariff-Choice Biases
Anja Lambrecht and Bernd Skiera
The Impact of Standards Competition on Consumers: Effectiveness of Product Information and Advertising Formats
Amitav Chakravarti and Jinhong Xie
A Feature-Based Approach to Assessing Advertisement Similarity
David A. Schweidel, Eric T. Bradlow, and Patti Williams
Action-Based Learning: Goals and Attention in the Acquisition of Market Knowledge
Eric M. Eisenstein and J. Wesley Hutchinson
Licensing Effect in Consumer Choice
Uzma Khan and Ravi Dhar
Monetary Incentives and Moods
Margaret G. Meloy, J. Edward Russo, and Elizabeth Gelfand Miller
Bagging and Boosting Classification Trees to Predict Churn
Aurélie Lemmens and Christophe Croux
An Empirical Investigation of Signaling in the Motion Picture Industry
Suman Basuroy, Kalpesh Kaushik Desai, and Debabrata Talukdar
Aligning Innovation with Market Characteristics in the Nonprofit Professional Theater Industry
Glenn B. Voss, Mitzi Montoya-Weiss, and Zannie Giraud Voss
NEW BOOKS IN REVIEW

Vol. XLIII, No. 1 February 2006

How Regulatory Fit Affects Value in Consumer Choices and Opinions
Tamar Avnet and E. Tory Higgins
The Nature of Fit and the Origins of “Feeling Right”: A Goal-Systemic Perspective
Arie W. Kruglanski
Understanding Regulatory Fit
Jennifer L. Aaker and Angela Y. Lee
Feelings, Fit, and Funny Effects: A Situated Cognition Perspective
Norbert Schwarz
Response to Comments on “How Regulatory Fit Affects Value in Consumer Choices and Opinions”
Tamar Avnet and E. Tory Higgins
The Role of Regulatory Focus in Preference Construction
Jing Wang and Angela Y. Lee
The Goal-Gradient Hypothesis Resurrected: Purchase Acceleration, Illusionary Goal Progress, and Customer Retention
Ran Kivetz, Oleg Urminsky, and Yuhuang Zheng
Discount Rates for Time Versus Dates: The Sensitivity of Discounting to Time-Interval Description
Robyn A. LeBoeuf
A Direct Approach to Data Fusion
Zvi Gilula, Robert E. McCulloch, and Peter E. Rossi
Channel Bargaining with Retailer Asymmetry
Anthony J. Dukes, Esther Gal-Or, and Kannan Srinivasan
The Effect of Banner Advertising on Internet Purchasing
Puneet Manchanda, Jean-Pierre Dubé, Khim Yong Goh, and Pradeep K. Chintagunta
How Customer Self-Determination Influences Relational Marketing Outcomes: Evidence from Longitudinal Field Studies
Utpal M. Dholakia
Household Life Cycles and Lifestyles in the United States 
Rex Y. Du and Wagner A. Kamakura
NEW BOOKS IN REVIEW
 

2005

Vol. XLII, No. 4 November 2005

Placebo Effects of Marketing Actions : Consumers May Get What They Pay For
Baba Shiv, Ziv Carmon, and Dan Ariely
Placebo: From Pain and Analgesia to Preferences and Products
David Borsook and Lino Becerra
Price, Placebo, and the Brain
Gregory S. Berns
The Quality of Price as a Quality Cue
Akshay R. Rao
The Placebo Effect in Marketing: Sometimes You Just Have to Want It to Work
Caglar Irmak, Lauren G. Block, and Gavan J. Fitzsimons
Ruminating About Placebo Effects of Marketing Actions
Baba Shiv, Ziv Carmon, and Dan Ariely
RFM and CLV: Using Iso-Value Curves for Customer Base Analysis
Peter S. Fader, Bruce G.S. Hardie, and Ka Lok Lee
Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing
Debora Viana Thompson, Rebecca W. Hamilton, and Roland T. Rust
Decomposing the Promotional Revenue Bump for Loyalty Program Members Versus Nonmembers
Harald J. van Heerde and Tammo H.A. Bijmolt
Two Roads to Updating Brand Personality Impressions: Trait Versus Evaluative Inferencing
Gita Venkataramani Johar, Jaideep Sengupta, and Jennifer L. Aaker
An Integrated Model for Bidding Behavior in Internet Auctions: Whether, Who, When, and How Much
Young-Hoon Park and Eric T. Bradlow
Probabilistic Subset-Conjunctive Models for Heterogeneous Consumers
Kamel Jedidi and Rajeev Kohli
Does Loving a Brand Mean Loving Its Products? The Role of Brand-Elicited Affect in Brand Extension Evaluations
Catherine W.M. Yeung and Robert S. Wyer Jr.
How Potential Conflict Drives Channel Structure: Concurrent (Direct and Indirect) Channels
Alberto Sa Vinhas and Erin Anderson
An Empirical Analysis of Price Discrimination Mechanisms and Retailer Profitability
Romana J. Khan and Dipak C. Jain
NEW BOOKS IN REVIEW
INDEX, VOLUME XLII, 2005
 

Vol. XLII, No. 3 August 2005

From the Editor
Russell S. Winer
A Career Between Theory and Practice
Richard M. Johnson
What Has Marketing Learned from Richard Johnson?
Joel Huber
Theory and Practice Go Hand in Hand: A Tribute to Richard Johnson’s Contributions to Marketing Research Methodology
Paul E. Green
In Favor of Closer Ties
Richard M. Johnson
A Hybrid Choice Model that Uses Actual and Ordered Attribute Value Information
Anand V. Bodapati and Aimee Drolet
Willful Ignorance in the Request of Product Attribute Information
Kristine R. Ehrich and Julie R. Irwin
Temporal Differences in the Role of Marketing Communication in New Product Categories
Sridhar Narayanan, Puneet Manchanda, and Pradeep K. Chintagunta
Cultural Differences in Consumer Impatience
Haipeng (Allan) Chen, Sharon Ng, and Akshay R. Rao
The Role of Selling Costs in Signaling Price Image
Jiwoong Shin
When Two Rights Make a Wrong: Searching Too Much in Ordered Environments
Kristin Diehl
Direct-to-Consumer Advertising and Drug Therapy Compliance
Marta Wosinska
Distinguishing Between the Meanings of Music: When Background Music Affects Product Perceptions
Rui (Juliet) Zhu and Joan Meyers-Levy
Strategic Fit in Industrial Alliances: An Empirical Test of Governance Value Analysis
Mrinal Ghosh and George John
The Impact of the Prechoice Process on Product Returns
Nada Nasr Bechwati and Wendy Schneier Siegal
Estimating a Stockkeeping-Unit-Level Brand Choice Model Combining Household Panel Data and Store Data
Pradeep K. Chintagunta and Jean-Pierre Dubé
NEW BOOKS IN REVIEW
 

Vol. XLII, No. 2 May 2005

The Boundaries of Loss Aversion
Nathan Novemsky and Daniel Kahneman
Three Cheers—Psychological, Theoretical, Empirical—for Loss Aversion
Colin Camerer
When Do Losses Loom Larger Than Gains?
Dan Ariely, Joel Huber, and Klaus Wertenbroch
How Do Intentions Affect Loss Aversion?
Nathan Novemsky and Daniel Kahneman
New Empirical Generalizations on the Determinants of Price Elasticity
Tammo H.A. Bijmolt, Harald J. van Heerde, and Rik G.M. Pieters
The Influence of Consumer Distractions on the Effectiveness of Food-Sampling Programs
Stephen M. Nowlis and Baba Shiv
Recovering Stockkeeping-Unit-Level Preferences and Response Sensitivities from Market Share Models Estimated on Item Aggregates
David R. Bell, André Bonfrer, and Pradeep K. Chintagunta
Brand Counterextensions: The Impact of Brand Extension Success Versus Failure
Piyush Kumar
Modeling Preferences for Common Attributes in Multicategory Brand Choice
Vishal P. Singh, Karsten T. Hansen, and Sachin Gupta
Heterogeneous Conjoint Choice Designs
Zsolt Sándor and Michel Wedel
Marketing Mass-Customized Products: Striking a Balance Between Utility and Complexity
Benedict G.C. Dellaert and Stefan Stremersch
Do Strategic Conclusions Depend on How Price Is Defined in Models of Distribution Channels?
Rajeev K. Tyagi
Cross-Selling Sequentially Ordered Products: An Application to Consumer Banking Services
Shibo Li, Baohong Sun, and Ronald T. Wilcox
NEW BOOKS IN REVIEW
 

Vol. XLII, No. 1 February 2005

Econometric Models for Marketing Decisions
Dick R. Wittink
On the Use of Econometric Models for Policy Simulation in Marketing
Philip Hans Franses
Marketing Models and the Lucas Critique
Harald J. van Heerde, Marnik G. Dekimpe, and William P. Putsis Jr
Structural Modeling and Policy Simulation
Bart J. Bronnenberg, Peter E. Rossi, and Naufel J. Vilcassim
Diagnostics, Expectations, and Endogeneity
Philip Hans Franses
Pricing of Conspicuous Goods: A Competitive Analysis of Social Effects
Wilfred Amaldoss and Sanjay Jain
Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods
Erica Mina Okada
The Better They Are, the More They Give: Trade Promotions of Consumer Durables
Norris Bruce, Preyas S. Desai, and Richard Staelin
Incentive-Aligned Conjoint Analysis
Min Ding, Rajdeep Grewal, and John Liechty
Retailer, Manufacturers, and Individual Consumers: Modeling the Supply Side in the Ketchup Marketplace
J. Miguel Villas-Boas and Ying Zhao
Curvilinear Effects of Consumer Loyalty Determinants in Relational Exchanges
Clara Agustin and Jagdip Singh
A Multipurpose Shopping Trip Model to Assess Retail Agglomeration Effects
Theo A. Arentze, Harmen Oppewal and Harry J.P. Timmermans
NEW BOOKS IN REVIEW
 

2004

February 2004 Vol. XLI, No. 1

Journal of Marketing Research: 2 Ps
Dick R. Wittink

Valuing Customers
Sunil Gupta, Donald R. Lehmann, and Jennifer Ames Stuart
Integration of Discrepant Sales Forecasts: The Influence of Plausibility Inferences Based on an Evoked Range
Anne L. Roggeveen and Gita Venkataramani Johar
Recapturing Lost Customers
Jacquelyn S. Thomas, Robert C. Blattberg, and Edward J. Fox
Valenced Comparisons
Shailendra Pratap Jain and Steven S. Posavac
Using Combined-Currency Prices to Lower Consumers’ Perceived Cost
Xavier Drèze and Joseph C. Nunes
A Direct Approach to Predicting Discretized Response in Target Marketing
Anand Bodapati and Sachin Gupta
Performance of Store Brands: A Cross-Country Analysis of Consumer Store-Brand Preferences, Perceptions, and Risk
Tülin Erdem, Ying Zhao, and Ana Valenzuela
The Timing of Repeat Purchases of Consumer Durable Goods: The Role of Functional Bases of Consumer Attitudes
Rajdeep Grewal, Raj Mehta, and Frank R. Kardes
Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis
Olivier Toubia, John R. Hauser, and Duncan I. Simester
NEW BOOKS IN REVIEW
 

2003

November 2003 Volume 40, Number 4

Understanding the Impact of Synergy in Multimedia Communications
Prasad A. Naik and Kalyan Raman
Measuring the Impact of Promotions on Brand Switching When Consumers Are Forward Looking
Baohong Sun, Scott A. Neslin, and Kannan Srinivasan
Measuring Preferences for Really New Products
Steve Hoeffler
Interfirm Cooperation and Customer Orientation
Aric Rindfleisch and Christine Moorman
Why Do Consumers Stop Viewing Television Commercials? Two Experiments on the Influence of Moment-to-Moment Entertainment and Information Value
Josephine L.C.M. Woltman Elpers, Michel Wedel, and Rik G.M. Pieters
The Idiosyncratic Fit Heuristic: Effort Advantage as a Determinant of Consumer Response to Loyalty Programs
Ran Kivetz and Itamar Simonson
The Differential Interaction of Auditory and Visual Advertising Elements with Chinese and English
Nader T. Tavassoli and Yih Hwai Lee
Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is
Harald J. van Heerde, Sachin Gupta, and Dick R. Wittink
Selective Sampling for Binary Choice Models
Bas Donkers, Philip Hans Franses, and Peter C. Verhoef
 

August 2003 Volume XL, Number 3

2003 William F. O'Dell Award
2003 Paul E. Green Award

A Model of Web Site Browsing Behavior Estimated on Clickstream Data
Randolph E. Bucklin and Catarina Sismeiro
A Temporal Dynamic Model of Spousal Family Purchase-Decision Behavior
Chenting Su, Edward F. Fern, and Keying Ye
Modeling Interdependent Consumer Preferences
Sha Yang and Greg M. Allenby
The Role of Firm Resources in Returns to Market Deployment
Rebecca J. Slotegraaf, Christine Moorman, and J. Jeffrey Inman
Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude
Kevin E. Voss, Eric R. Spangenberg, and Bianca Grohmann
Multivariate Analysis of Multiple Response Data
Yancy D. Edwards and Greg M. Allenby
Buying Modular Systems in Technology-Intensive Markets
Stefan Stremersch, Allen M. Weiss, Benedict G.C. Dellaert, and Ruud T. Frambach
RESEARCH NOTES AND COMMUNICATIONS

A Parsimonious Model of Stockkeeping-Unit Choice
Teck-Hua Ho and Juin-Kuan Chong
Negative Consequences of Dichotomizing Continuous Predictor Variables
Julie R. Irwin and Gary H. McClelland
NEW BOOKS IN REVIEW
 

May 2003 Volume XL, Number 2

A General Choice Model for Bundles with Multiple-Category Products: Application to Market Segmentation and Optimal Pricing for Bundles
Jaihak Chung and Vithala R. Rao
E-Customization
Asim Ansari and Carl F. Mela
The Effect of Forced Choice on Choice
Ravi Dhar and Itamar Simonson
The Reciprocal Effects of Brand Equity And Trivial Attributes
Susan M. Broniarczyk and Andrew D. Gershoff
Simultaneous Signaling and Screening with Warranties
David A. Soberman
The Impact of the Internet on Information Search for Automobiles
Brian T. Ratchford, Myung-Soo Lee, and Debabrata Talukdar
Specific Investments in Marketing Relationships: Expropriation and Bonding Effects
Aksel I. Rokkan, Jan B. Heide, and Kenneth H. Wathne
RESEARCH NOTES AND COMMUNICATIONS

Multicriterion Clusterwise Regression for Joint Segmentation Settings: An Application to Customer Value
Michael J. Brusco, J. Dennis Cradit, and Armen Tashchian

A Comparison of Segment Retention Criteria for Finite Mixture Logit Models
Rick L. Andrews and Imran S. Currim
NEW BOOKS IN REVIEW
 

February 2003 Volume XL, Number 1

The Journal of Marketing Research: Its Initiation, Growth, and Knowledge Dissemination
Paul E. Green, Richard M. Johnson, and William D. Neal
Does It Make Sense to Use Scents to Enhance Brand Memory?
Maureen Morrin and S. Ratneshwar
Incommensurate Resources: Not Just More of the Same
Joseph C. Nunes and C. Whan Park
Determining the Appropriate Depth and Breadth of a Firm’s Product Portfolio
Robert Bordley
Affect, Framing, and Persuasion
Punam Anand Keller, Isaac M. Lipkus, and Barbara K. Rimer
Stickier Priors: The Effects of Nonanalytic Versus Analytic Thinking in New Product Forecasting
Lisa E. Bolton
A Bargaining Theory of Distribution Channels
Ganesh Iyer and J. Miguel Villas-Boas
RESEARCH NOTES AND COMMUNICATIONS

Interdependence and Its Consequences in Distributor–Supplier Relationships: A Distributor Perspective Through Response Surface Approach
Stephen Keysuk Kim and Ping-Hung Hsieh
NEW BOOKS IN REVIEW
 

2002

Nov 2002; Vol.39, Iss.4

Credits
Anonymous. JMR, Journal of Marketing Research. Chicago: Nov 2002. Vol. 39, No. 4; p. 387 (3 pages)

Table of contents
Anonymous. JMR, Journal of Marketing Research. Chicago: Nov 2002. Vol. 39, No. 4; p. 0_1 (1 page)

Assessing when increased media weight of real-world advertisements helps sales
Deborah J MacInnis, Ambar G Rao, Allen M Weiss. JMR, Journal of Marketing Research. Chicago: Nov 2002. Vol. 39, No. 4; p. 391 (17 pages)

An empirical investigation of the spillover effects of advertising and sales promotions in umbrella branding
Tulin Erdem, Baohong Sun. JMR, Journal of Marketing Research. Chicago: Nov 2002. Vol. 39, No. 4; p. 408 (13 pages)

The long-term effects of price promotions on category incidence, brand choice, and purchase quantity
Koen Pauwels, Dominique M Hanssens, S Siddarth. JMR, Journal of Marketing Research. Chicago: Nov 2002. Vol. 39, No. 4; p. 421 (19 pages)

Effects of implicit memory on memory-based versus stimulus-based brand choice
Angela Y Lee. JMR, Journal of Marketing Research. Chicago: Nov 2002. Vol. 39, No. 4; p. 440 (15 pages)

The role of issue valence and issue capability in determining effort investment
Vikas Mittal, William T Ross Jr, Michael Tsiros. JMR, Journal of Marketing Research. Chicago: Nov 2002. Vol. 39, No. 4; p. 455 (14 pages)

Informants in organizational marketing research: Why use multiple informants and how to aggregate responses
Gerrit H Van Bruggen, Gary L Lilien, Manish Kacker. JMR, Journal of Marketing Research. Chicago: Nov 2002. Vol. 39, No. 4; p. 469 (10 pages)

An empirical comparison of logit choice models with discrete versus continuous representations of heterogeneity
Rick L Andrews, Andrew Ainslie, Imran S Currim. JMR, Journal of Marketing Research. Chicago: Nov 2002. Vol. 39, No. 4; p. 479 (9 pages)

Marketing the unfamiliar: The role of context and item-specific information in electronic agent recommendations
Alan D J Cooke, Harish Sujan, Mita Sujan, Barton A Weitz. JMR, Journal of Marketing Research. Chicago: Nov 2002. Vol. 39, No. 4; p. 488 (10 pages)

Principles of Forecasting: A Handbook for Researchers and Practitioners
Jaishankar Ganesh. JMR, Journal of Marketing Research. Chicago: Nov 2002. Vol. 39, No. 4; p. 498 (2 pages)

Optimal Database Marketing: Strategy, Development, and Data Mining
Charlotte Mason. JMR, Journal of Marketing Research. Chicago: Nov 2002. Vol. 39, No. 4; p. 499 (4 pages)

Aug 2002; Vol.39, Iss.3

Credits
Anonymous. JMR, Journal of Marketing Research. Chicago: Aug 2002. Vol. 39, No. 3; p. 275 (1 page)

Table of contents
Anonymous. JMR, Journal of Marketing Research. Chicago: Aug 2002. Vol. 39, No. 3; p. 0_1 (1 page)

Do we care what others get? A behaviorist approach to targeted promotions
Fred M Feinberg, Aradhna Krishna, Z John Zhang. JMR, Journal of Marketing Research. Chicago: Aug 2002. Vol. 39, No. 3; p. 277 (15 pages)

Price competition under stockpiling and flexible consumption
David R Bell, Ganesh Iyer, V Padmanabhan. JMR, Journal of Marketing Research. Chicago: Aug 2002. Vol. 39, No. 3; p. 292 (12 pages)

The effects of temporal consistency of sales promotions and availability on consumer choice behavior
Joffre Swait, Tulin Erdem. JMR, Journal of Marketing Research. Chicago: Aug 2002. Vol. 39, No. 3; p. 304 (17 pages)

When are stockpiled products consumed faster? A convenience-salience framework of postpurchase consumption incidence and quantity
Pierre Chandon, Brian Wansink. JMR, Journal of Marketing Research. Chicago: Aug 2002. Vol. 39, No. 3; p. 321 (15 pages)

Understanding the role of preference revision and concession in group decisions
Anocha Aribarg, Neeraj Arora, H Onur Bodur. JMR, Journal of Marketing Research. Chicago: Aug 2002. Vol. 39, No. 3; p. 336 (14 pages)

Whose culture matters? Near-market knowledge and its impact on foreign market entry timing
Debanjan Mitra, Peter N Golder. JMR, Journal of Marketing Research. Chicago: Aug 2002. Vol. 39, No. 3; p. 350 (16 pages)

Can repeating a brand claim lead to memory confusion? The effects of claim similarity and concurrent repetition
Sharmistha Law. JMR, Journal of Marketing Research. Chicago: Aug 2002. Vol. 39, No. 3; p. 366 (13 pages)

The asymmetric share effect: An empirical generalization on cross-price effects
Raj Sethuraman, V Srinivasan. JMR, Journal of Marketing Research. Chicago: Aug 2002. Vol. 39, No. 3; p. 379 (8 pages)

Market Response Models: Econometric And Time Series Analysis
Andrews, Rick L. JMR, Journal of Marketing Research. Chicago: Aug 2002. Vol. 39, No. 3; p. 387 (2 pages)

Culture's Consequences: Comparing Values, Behaviors, Institutions And Organizations Across Nations
Boonghee Yoo, Naveen Donthu. JMR, Journal of Marketing Research. Chicago: Aug 2002. Vol. 39, No. 3; p. 388 (2 pages)

May 2002 Volume XXXIX, Number 2

Investigating Category Pricing Behavior at a Retail Chain
Pradeep K. Chintagunta
Earning the Right to Indulge: Effort as a Determinant of Customer Preferences Toward Frequency Program Rewards
Ran Kivetz and Itamar Simonson
Developing Synergies Between Promotions and Brands in Different Price–Quality Tiers
Katherine N. Lemon and Stephen M. Nowlis
Absence Makes the Mind Grow Sharper: Effects of Element Omission on Subsequent Recall
Jaideep Sengupta and Gerald J. Gorn
Designing Loyalty-Building Programs for Packaged Goods Brands
Michelle L. Roehm, Ellen Bolman Pullins, and Harper A. Roehm Jr.
Optimal Design for Multinomial Choice Experiments
Barbara J. Kanninen
RESEARCH NOTES AND COMMUNICATIONS

Measuring Consumers’ Willingness to Pay at the Point of Purchase
Klaus Wertenbroch and Bernd Skiera
Pleasant Surprises: Consumer Response To Unexpected In-Store Coupons
Carrie M. Heilman, Kent Nakamoto, and Ambar G. Rao
Bayesian Prediction in Hybrid Conjoint Analysis
Frenkel Ter Hofstede, Youngchan Kim, and Michel Wedel
Audience Characteristics and Bundling: A Hedonic Analysis of Magazine Advertising Rates
Martin A. Koschat and William P. Putsis Jr.
 

2001

November 2001 Vol XXXVII 

What to Say When: Advertising Appeals in Evolving Markets
Authors: Rajesh K. Chandy, Gerard J. Tellis, Deborah J. MacInnis and Pattana Thaivanich
Page start: 399

Understanding What’s in a Brand Rating: A Model for Assessing Brand and Attribute Effects and Their Relationship to Brand Equity
Authors: William R. Dillon, Thomas J. Madden, Amna Kirmani and Soumen Mukherjee
Page start: 415

Designing Conjoint Choice Experiments Using Managers’ Prior Beliefs
Authors: Zsolt Sándor and Michel Wedel
Page start: 430

Understanding Reference-Price Shoppers: A Within- and Cross-Category Analysis
Authors: Tülin Erdem, Glenn Mayhew and Baohong Sun
Page start: 445

The Moderating Role of Commitment on the Spillover Effect of Marketing Communications
Authors: Rohini Ahluwalia, H. Rao Unnava and Robert E. Burnkrant
Page start: 458

The Differential Impact of Goal Congruency on Attitudes, Intentions, and the Transfer of Brand Equity
Authors: Ingrid M. Martin and David W. Stewart
Page start: 471

RESEARCH NOTES AND COMMUNICATIONS

The Value Relevance of Brand Attitude in High-Technology Markets
Authors: David A. Aaker and Robert Jacobson
Page start: 485

Do We Really Know How Consumers Evaluate Brand Extensions? Empirical Generalizations Based on Secondary Analysis of Eight Studies
Authors: Paul A. Bottomley and Stephen J.S. Holden
Page start: 494

Marketing-Mix Variables and the Diffusion of Successive Generations of a Technological Innovation
Authors: Peter J. Danaher, Bruce G.S. Hardie and William P. Putsis Jr.
Page start: 501

New Books in Review
Authors: George R. Franke
Page start: 515

Subject Index and Author/Title Index Vol. XXXVIII, 2001
Page start: 518

Subject Index and Author/Title Index 1997-2001
Page start: 528

Aug 2001; Vol.38, Iss.3

Credits
Anonymous. JMR, Journal of Marketing Research. Chicago: Aug 2001. Vol. 38, No. 3; p. 0_3 (1 page)

Table of contents
Anonymous. JMR, Journal of Marketing Research. Chicago: Aug 2001. Vol. 38, No. 3; p. 0_1 (1 page)

Creating local brands in multilingual international markets
Shi Zhang, Bernd H Schimitt. JMR, Journal of Marketing Research. Chicago: Aug 2001. Vol. 38, No. 3; p. 313 (13 pages)

Managing customer-initiated contacts with manufacturers: The impact on share of category requirements and word-of-mouth behavior
Douglas Bowman, Das Narayandas. JMR, Journal of Marketing Research. Chicago: Aug 2001. Vol. 38, No. 3; p. 281 (17 pages)

Marketing Management Support Systems: Principles, Tools and Implementation
Gary L Lilien. JMR, Journal of Marketing Research. Chicago: Aug 2001. Vol. 38, No. 3; p. 395 (2 pages)

Modeling hedonic portfolio products: A joint segmentation analysis of music compact disc sales
Wendy W Moe, Peter S Fader. JMR, Journal of Marketing Research. Chicago: Aug 2001. Vol. 38, No. 3; p. 376 (10 pages)

Optimizing television program schedules using choice modeling
Peter J Danaher, Donald F Mawhinney. JMR, Journal of Marketing Research. Chicago: Aug 2001. Vol. 38, No. 3; p. 298 (15 pages)

Strategic management of expectations: The role of disconfirmation sensitivity and perfectionism
Praveen K Kopalle, Donald R Lehmann. JMR, Journal of Marketing Research. Chicago: Aug 2001. Vol. 38, No. 3; p. 386 (9 pages)

The 3M Model of Motivation and Personality: Theory and Empirical Applications to consumer Behavior
Harish Sujan. JMR, Journal of Marketing Research. Chicago: Aug 2001. Vol. 38, No. 3; p. 396 (2 pages)

The role of market efficiency intuitions in consumer choice: A case of compensatory inferences
Alexander Cherenev, Gregory S Carpenter. JMR, Journal of Marketing Research. Chicago: Aug 2001. Vol. 38, No. 3; p. 349 (13 pages)

Threats to the external validity of brand extension research
Richard R Klink, Daniel C Smith. JMR, Journal of Marketing Research. Chicago: Aug 2001. Vol. 38, No. 3; p. 326 (10 pages)

What we see makes us who we are: Priming ethnic self-awareness and advertising response
Mark R Forehand, Rohit Deshpande. JMR, Journal of Marketing Research. Chicago: Aug 2001. Vol. 38, No. 3; p. 336 (13 pages)

Why some new products are more successful than others
David H Henard, David M Szymanski. JMR, Journal of Marketing Research. Chicago: Aug 2001. Vol. 38, No. 3; p. 362 (14 pages)
 

 May 2001; Vol.38, Iss.2

Credits
Anonymous. JMR, Journal of Marketing Research. Chicago: May 2001. Vol. 38, No. 2; p. 141 (1 page)

Table of contents
Anonymous. JMR, Journal of Marketing Research. Chicago: May 2001. Vol. 38, No. 2; p. 0_1 (1 page)

A methodology for linking customer acquisition to customer retention
Jacquelyn S Thomas. JMR, Journal of Marketing Research. Chicago: May 2001. Vol. 38, No. 2; p. 262 (7 pages)

Building Models for Marketing Decisions
Kimberly A Taylor. JMR, Journal of Marketing Research. Chicago: May 2001. Vol. 38, No. 2; p. 278 (2 pages)

Choice menus for mass customization: An experimental approach for analyzing customer demand with an application to a Web-based information service
John Liechty, Venkatram Ramaswamy, Steven H Cohen. JMR, Journal of Marketing Research. Chicago: May 2001. Vol. 38, No. 2; p. 183 (14 pages)

Does doing good always lead to doing better? Consumer reactions to corporate social responsibility
Sankar Sen, C B Bhattacharya. JMR, Journal of Marketing Research. Chicago: May 2001. Vol. 38, No. 2; p. 225 (19 pages)

In search of negative customer feedback: The effect of expecting to evaluate on satisfaction evaluations
Chezy Ofir, Itamar Simonson. JMR, Journal of Marketing Research. Chicago: May 2001. Vol. 38, No. 2; p. 170 (13 pages)

Index construction with formative indicators: An alternative to scale development
Adamantios Diamantopoulos, Heidi M Winklhofer. JMR, Journal of Marketing Research. Chicago: May 2001. Vol. 38, No. 2; p. 269 (9 pages)

International Marketing Research
Thomas G Brashear. JMR, Journal of Marketing Research. Chicago: May 2001. Vol. 38, No. 2; p. 279 (2 pages)

International Marketing Research
Thomas G Brashear. JMR, Journal of Marketing Research. Chicago: May 2001. Vol. 38, No. 2; p. 280 (1 page)

Remote purchase environments: The influence of return policy leniency on two-stage decision processes
Stacy L Wood. JMR, Journal of Marketing Research. Chicago: May 2001. Vol. 38, No. 2; p. 157 (13 pages)

Response styles in marketing research: A cross-national investigation
Hans Baumbartner, Jan-Benedict E M Steenkamp. JMR, Journal of Marketing Research. Chicago: May 2001. Vol. 38, No. 2; p. 143 (14 pages)

Semiparametric analysis to estimate the deal effect curve
Harald J Van Heerde, Peter S H Leeflang, Dick R Wittink. JMR, Journal of Marketing Research. Chicago: May 2001. Vol. 38, No. 2; p. 197 (19 pages)

Social dimensions of consumer distinctiveness: The influence of social status on group identity and advertising persuasion
Sonya A Grier, Rohit Deshpande. JMR, Journal of Marketing Research. Chicago: May 2001. Vol. 38, No. 2; p. 216 (9 pages)

Subscale distance and item clustering effects in self-administered surveys: A new metric
Eric T Bradlow, Gavan J Fitzsimons. JMR, Journal of Marketing Research. Chicago: May 2001. Vol. 38, No. 2; p. 254 (8 pages)

The joint spatial representation of multiple variable batteries collected in marketing research
Wayne S DeSarbo, Jianan Wu. JMR, Journal of Marketing Research. Chicago: May 2001. Vol. 38, No. 2; p. 244 (10 pages)

  Feb 2001; Vol.38, Iss.1

Credits
Anonymous. JMR, Journal of Marketing Research. Chicago: Feb 2001. Vol. 38, No. 1; p. 0_3 (1 page)

Table of contents
Anonymous. JMR, Journal of Marketing Research. Chicago: Feb 2001. Vol. 38, No. 1; p. 0_1 (1 page)

From the editor
Wagner A Kamakura. JMR, Journal of Marketing Research. Chicago: Feb 2001. Vol. 38, No. 1; p. 1 (2 pages)

Truth or consequences: An analysis of vaporware and new product announcements
Barry L Bayus, Sanjay Jain, Ambar G Rao. JMR, Journal of Marketing Research. Chicago: Feb 2001. Vol. 38, No. 1; p. 3 (11 pages)

Entrenched knowledge structures and consumer response to new products
C Page Moreau, Donald R Lehmann, Arthur B Markman. JMR, Journal of Marketing Research. Chicago: Feb 2001. Vol. 38, No. 1; p. 14 (16 pages)

Transaction decoupling: How price bundling affects the decision to consume
Dilip Soman, John T Gourville. JMR, Journal of Marketing Research. Chicago: Feb 2001. Vol. 38, No. 1; p. 30 (15 pages)

Examining the impact of destructive acts in marketing channel relationships
Jonathan D Hibbard, Nirmalya Kumar, Louis W Stern. JMR, Journal of Marketing Research. Chicago: Feb 2001. Vol. 38, No. 1; p. 45 (17 pages)

Signaling strategies in competitive interaction: Building reputations and hiding the truth
Jaideep Prabhu, David W Stewart. JMR, Journal of Marketing Research. Chicago: Feb 2001. Vol. 38, No. 1; p. 62 (11 pages)

Cross-functional product development teams, creativity, and the innovativeness of new consumer products
Rajesh Sethi, Daniel C Smith, C Whan Park. JMR, Journal of Marketing Research. Chicago: Feb 2001. Vol. 38, No. 1; p. 73 (13 pages)

"Pie sharing" in complex collaboration contexts
Sandy D Jap. JMR, Journal of Marketing Research. Chicago: Feb 2001. Vol. 38, No. 1; p. 86 (14 pages)

Misleading heuristics and moderated multiple regression models
Julie R Irwin, Gary H McClelland. JMR, Journal of Marketing Research. Chicago: Feb 2001. Vol. 38, No. 1; p. 100 (10 pages)

An empirical analysis of firms' product line decisions
William P Putsis Jr, Barry L Bayus. JMR, Journal of Marketing Research. Chicago: Feb 2001. Vol. 38, No. 1; p. 110 (9 pages)

Social factors influencing export initiation in small and medium-sized enterprises
Paul Ellis, Anthony Pecotich. JMR, Journal of Marketing Research. Chicago: Feb 2001. Vol. 38, No. 1; p. 119 (12 pages)

Satisfaction, repurchase intent, and repurchase behavior: Investigating the moderating effect of customer characteristics
Vikas Mittal, Wagner A Kamakura. JMR, Journal of Marketing Research. Chicago: Feb 2001. Vol. 38, No. 1; p. 131

 2000

Nov 2000; Vol.37, Iss.4

Credits
Anonymous. JMR, Journal of Marketing Research. Chicago: Nov 2000. Vol. 37, No. 4; p. 395 (1 page)

Table of contents
Anonymous. JMR, Journal of Marketing Research. Chicago: Nov 2000. Vol. 37, No. 4; p. 0_1 (1 page)

A cognitive model of people's usage estimations
Joseph C Nunes. JMR, Journal of Marketing Research. Chicago: Nov 2000. Vol. 37, No. 4; p. 397 (13 pages)

Parameter bias from unobserved effects in the multinominal logit model of consumer choice
Charles Abramson, Rick L Andrews, Imran S Currim, Morgan Jones. JMR, Journal of Marketing Research. Chicago: Nov 2000. Vol. 37, No. 4; p. 410 (17 pages)

The effects of incomplete information on consumer choice
Ran Kivetz, Itamar Simonson. JMR, Journal of Marketing Research. Chicago: Nov 2000. Vol. 37, No. 4; p. 427 (22 pages)

A multiple-layer model of market-oriented organizational culture: Measurement issues and performance outcomes
Christian Homburg, Christian Pflesser. JMR, Journal of Marketing Research. Chicago: Nov 2000. Vol. 37, No. 4; p. 449 (14 pages)

From uncertain intentions to actual behavior: A threshold model of whether and when salespeople quit
Murali Chandrashekaran, Kevin McNeilly, Frederick A Russ, Detelina Marinova. JMR, Journal of Marketing Research. Chicago: Nov 2000. Vol. 37, No. 4; p. 463 (17 pages)

Modeling fuzzy data in qualitative marketing research
Sajeev Varki, Bruce Cooil, Roland T Rust. JMR, Journal of Marketing Research. Chicago: Nov 2000. Vol. 37, No. 4; p. 480 (10 pages)

Factor analysis and missing data
Wagner A Kamakura, Michel Wedel. JMR, Journal of Marketing Research. Chicago: Nov 2000. Vol. 37, No. 4; p. 490 (9 pages)

Artificial neural network decision support systems for new product development project selection
R Jeffrey Thieme, Michael Song, Roger J Calantone. JMR, Journal of Marketing Research. Chicago: Nov 2000. Vol. 37, No. 4; p. 499 (9 pages)

Testing the reliability of weight elicitation methods: Direct rating versus point allocation
Paul A Bottomley, John R Doyle, Rodney H Green. JMR, Journal of Marketing Research. Chicago: Nov 2000. Vol. 37, No. 4; p. 508 (6 pages)

A multiple-item model of paired comparisons: Separating chance from latent preference
Albert C Bemmaor, Udo Wagner. JMR, Journal of Marketing Research. Chicago: Nov 2000. Vol. 37, No. 4; p. 514 (11 pages)

Permission Marketing: Turning Strangers Into Friends, And Friends Into Customers
Sandeep Krishnamurthy. JMR, Journal of Marketing Research. Chicago: Nov 2000. Vol. 37, No. 4; p. 525 (2 pages)

Aug 2000; Vol.37, Iss.3

Credits
Anonymous. JMR, Journal of Marketing Research. Chicago: Aug 2000. Vol. 37, No. 3; p. 279 (1 page)

In memoriam
Anonymous. JMR, Journal of Marketing Research. Chicago: Aug 2000. Vol. 37, No. 3; p. 280 (1 page)

Building store loyalty through store brands
Marcel Corstjens, Rajiv Lal. JMR, Journal of Marketing Research. Chicago: Aug 2000. Vol. 37, No. 3; p. 281 (11 pages)

Expanding to the Internet: Pricing and communications strategies when firms compete on multiple channels
Florian Zettelmeyer. JMR, Journal of Marketing Research. Chicago: Aug 2000. Vol. 37, No. 3; p. 292 (17 pages)

Cultural variations in country of origin effects
Zeynep Gurhan-Canli, Durairaj Maheswaran. JMR, Journal of Marketing Research. Chicago: Aug 2000. Vol. 37, No. 3; p. 309 (9 pages)

The effects of analyzing reasons for brand preferences: Disruption or reinforcement?
Jaideep Sengupta, Gavan J Fitzsimons. JMR, Journal of Marketing Research. Chicago: Aug 2000. Vol. 37, No. 3; p. 318 (13 pages)

A connectionist model of brand-quality associations
Chris Janiszewski, Stijn M J Van Osselaer. JMR, Journal of Marketing Research. Chicago: Aug 2000. Vol. 37, No. 3; p. 331 (20 pages)

An experimental and theoretical analysis of price-matching refund policies
Sanjay Jain, Joydeep Srivastava. JMR, Journal of Marketing Research. Chicago: Aug 2000. Vol. 37, No. 3; p. 351 (12 pages)

Internet recommendation systems
Asim Ansari, Skander Essegaier, Rajeev Kohli. JMR, Journal of Marketing Research. Chicago: Aug 2000. Vol. 37, No. 3; p. 363 (13 pages)

Response latencies in the analysis of conjoint choice experiments
Rinus Haaijer, Wagner Kamakura, Michel Wedel. JMR, Journal of Marketing Research. Chicago: Aug 2000. Vol. 37, No. 3; p. 376 (7 pages)

The estimation of pre- and postpromotion dips with store-level scanner data
Harald J Van Heerde, Peter S H Leeflang, Dick R Wittink. JMR, Journal of Marketing Research. Chicago: Aug 2000. Vol. 37, No. 3; p. 383 (13 pages)

May 2000; Vol.37, Iss.2

Credits
Anonymous. JMR, Journal of Marketing Research. Chicago: May 2000. Vol. 37, No. 2; p. 135 (1 page)

The evolution of brand preferences and choice behaviors of consumers new to a market
Carrie M Heilman, Douglas Bowman, Gordon P Wright. JMR, Journal of Marketing Research. Chicago: May 2000. Vol. 37, No. 2; p. 139 (17 pages)

Historical method in marketing research with new evidence on long-term market share stability
Peter N Golder. JMR, Journal of Marketing Research. Chicago: May 2000. Vol. 37, No. 2; p. 156 (17 pages)

Cast demographics, unobserved segments, and heterogeneous switching costs in a television viewing choice model
Ron Shachar, John W Emerson. JMR, Journal of Marketing Research. Chicago: May 2000. Vol. 37, No. 2; p. 173 (14 pages)

Choosing what I want versus rejecting what I do not want: An application of decision framing to product option choice decisions
C Whan Park, Sung Youl Jun, Deborah J Macinnis. JMR, Journal of Marketing Research. Chicago: May 2000. Vol. 37, No. 2; p. 187 (16 pages)

Consumer response to negative publicity: The moderating role of commitment
Rohini Ahluwalia, Robert E Burnkrant, H Rao Unnava. JMR, Journal of Marketing Research. Chicago: May 2000. Vol. 37, No. 2; p. 203 (12 pages)

Impact of product-harm crises on brand equity: The moderating role of consumer expectations
Niraj Dawar, Madan M Pillutla. JMR, Journal of Marketing Research. Chicago: May 2000. Vol. 37, No. 2; p. 215 (12 pages)

Control mechanisms and the relationship life cycle: Implications for safeguarding specific investments and developing commitment
Sandy D Jap, Shankar Ganesan. JMR, Journal of Marketing Research. Chicago: May 2000. Vol. 37, No. 2; p. 227 (19 pages)

An investigation of reference price segments
Tridib Mazumdar, Purushottam Papatla. JMR, Journal of Marketing Research. Chicago: May 2000. Vol. 37, No. 2; p. 246 (13 pages)

A hierarchical bayes model for assortment choice
Eric T Bradlow, Vithala R Rao. JMR, Journal of Marketing Research. Chicago: May 2000. Vol. 37, No. 2; p. 259 (10 pages)

Impact of a late entrant on the diffusion of a new product/service
Trichy V Krishnan, Frank M Bass, V Kumar. JMR, Journal of Marketing Research. Chicago: May 2000. Vol. 37, No. 2; p. 269 (10 pages)

The Ethnographer's Method
Eric J Arnould. JMR, Journal of Marketing Research. Chicago: May 2000. Vol. 37, No. 2; p. 279 (2 pages)

1999

Nov 1999; Vol.36, Iss.4

Credits
Anonymous. JMR, Journal of Marketing Research. Chicago: Nov 1999. Vol. 36, No. 4; p. 395 (1 page)

Table of contents
Anonymous. JMR, Journal of Marketing Research. Chicago: Nov 1999. Vol. 36, No. 4; p. 0_1 (1 page)

Sustained spending and persistent response: A new look at long-term marketing profitability
Marnik G Dekimpe, Dominique M Hanssens. JMR, Journal of Marketing Research. Chicago: Nov 1999. Vol. 36, No. 4; p. 397 (16 pages)

Estimating price elasticities with theory-based priors
Alan L Montgomery, Peter E Rossi. JMR, Journal of Marketing Research. Chicago: Nov 1999. Vol. 36, No. 4; p. 413 (11 pages)

Visual attention to repeated print advertising: A test of scanpath theory
Rik Pieters, Edward Rosbergen, Michel Wedel. JMR, Journal of Marketing Research. Chicago: Nov 1999. Vol. 36, No. 4; p. 424 (15 pages)

Buyer-seller relationships in business markets
Joseph P Cannon, William D Perreault Jr. JMR, Journal of Marketing Research. Chicago: Nov 1999. Vol. 36, No. 4; p. 439 (22 pages)

Pie-expansion efforts: Collaboration processes in buyer-supplier relationships
Sandy D Jap. JMR, Journal of Marketing Research. Chicago: Nov 1999. Vol. 36, No. 4; p. 461 (15 pages)

Measuring the influence of individual preference structures in group decision making
Neeraj Arora, Greg M Allenby. JMR, Journal of Marketing Research. Chicago: Nov 1999. Vol. 36, No. 4; p. 476 (12 pages)

Investigating household state dependence effects across categories
P B Seetharaman, Andrew Ainslie, Pradeep K Chintagunta. JMR, Journal of Marketing Research. Chicago: Nov 1999. Vol. 36, No. 4; p. 488 (13 pages)

HINoV: A new model to improve market segment definition by identifying noisy variables
Frank J Carmone Jr, Ali Kara, Sarah Maxwell. JMR, Journal of Marketing Research. Chicago: Nov 1999. Vol. 36, No. 4; p. 501 (9 pages)

A characterization of retailer response to manufacturer trade deals
Rajeev K Tyagi. JMR, Journal of Marketing Research. Chicago: Nov 1999. Vol. 36, No. 4; p. 510 (7 pages)

The impact of brand extensions on parent brand memory structures and retrieval processes
Maureen Morrin. JMR, Journal of Marketing Research. Chicago: Nov 1999. Vol. 36, No. 4; p. 517 (9 pages)

 May 1999; Vol.36, Iss.2

Credits
Anonymous. JMR, Journal of Marketing Research. Chicago: May 1999. Vol. 36, No. 2; p. 141 (1 page)

Table of contents
Anonymous. JMR, Journal of Marketing Research. Chicago: May 1999. Vol. 36, No. 2; p. 0_1 (1 page)

Emotional trade-off difficulty and choice
Mary Frances Luce, John W Payne, James R Bettman. JMR, Journal of Marketing Research. Chicago: May 1999. Vol. 36, No. 2; p. 143 (17 pages)

An empirical investigation of ex post transaction costs in franchised distribution channels
Robert Dahlstrom, Arne Nygaard. JMR, Journal of Marketing Research. Chicago: May 1999. Vol. 36, No. 2; p. 160 (11 pages)

A dynamic model of customers' usage of services: Usage as an antecedent and consequence of satisfaction
Ruth N Bolton, Katherine N Lemon. JMR, Journal of Marketing Research. Chicago: May 1999. Vol. 36, No. 2; p. 171 (16 pages)

Perceptions of price unfairness: Antecedents and consequences
Margaret C Campbell. JMR, Journal of Marketing Research. Chicago: May 1999. Vol. 36, No. 2; p. 187 (13 pages)

Toward identifying the inventive templates of new products: A channeled ideation approach
Jacob Goldenberg, David Mazursky, Sorin Solomon. JMR, Journal of Marketing Research. Chicago: May 1999. Vol. 36, No. 2; p. 200 (11 pages)

When do price promotions affect pretrial brand evaluations?
Priya Raghubir, Kim Corfman. JMR, Journal of Marketing Research. Chicago: May 1999. Vol. 36, No. 2; p. 211 (12 pages)

A meta-analysis of satisfaction in marketing channel relationships
Inge Geyskens, Jan-Benedict E M Steenkamp, Nirmalya Kumar. JMR, Journal of Marketing Research. Chicago: May 1999. Vol. 36, No. 2; p. 223 (16 pages)

The contingency value of complementary capabilities in product development
Christine Moorman, Rebecca J Slotegraaf. JMR, Journal of Marketing Research. Chicago: May 1999. Vol. 36, No. 2; p. 239 (19 pages)

Signaling unobservable product quality through a brand ally
Akshay R Rao, Lu Qu, Robert W Ruekert. JMR, Journal of Marketing Research. Chicago: May 1999. Vol. 36, No. 2; p. 258 (11 pages)

The advantages of entry in the growth stage of the product life cycle: An empirical analysis
Venkatesh Shankar, Gregory S Carpenter, Lakshman Krishnamurthi. JMR, Journal of Marketing Research. Chicago: May 1999. Vol. 36, No. 2; p. 269 (8 pages)

A comparison of multidimensional scaling methods for perceptual mapping
Tammo H A Bijmolt, Michel Wedel. JMR, Journal of Marketing Research. Chicago: May 1999. Vol. 36, No. 2; p. 277 (9 pages)

The distribution of survey contact and participation in the United States: Constructing a survey-based estimate
Barbara Bickart, David Schmittlein. JMR, Journal of Marketing Research. Chicago: May 1999. Vol. 36, No. 2; p. 286 (9 pages)

The Growth Warriors: Creating Sustainable Global Advantage For America's Technology Industries
Barry L Bayus. JMR, Journal of Marketing Research. Chicago: May 1999. Vol. 36, No. 2; p. 295 (1 page)

1998

Nov 1998; Vol.35, Iss.4

Credits
Anonymous. JMR, Journal of Marketing Research. Chicago: Nov 1998. Vol. 35, No. 4; p. 411 (1 page)

Table of contents
Anonymous. JMR, Journal of Marketing Research. Chicago: Nov 1998. Vol. 35, No. 4; p. 0_1 (1 page)

1998 Paul E. Green award
Anonymous. JMR, Journal of Marketing Research. Chicago: Nov 1998. Vol. 35, No. 4; p. 412 (1 page)

1998 William F. O'Dell award
Anonymous. JMR, Journal of Marketing Research. Chicago: Nov 1998. Vol. 35, No. 4; p. 412 (1 page)

Overcoming the early entrant advantage: The role of alignable and nonalignable differences
Shi Zhang, Arthur B Markman. JMR, Journal of Marketing Research. Chicago: Nov 1998. Vol. 35, No. 4; p. 413 (14 pages)

The illusion of delayed incentives: Evaluating future effort-money transactions
Dilip Soman. JMR, Journal of Marketing Research. Chicago: Nov 1998. Vol. 35, No. 4; p. 427 (11 pages)

Predecisional distortion of product information
J Edward Russo, Margaret G Meloy, Victoria Husted Medvec. JMR, Journal of Marketing Research. Chicago: Nov 1998. Vol. 35, No. 4; p. 438 (15 pages)

Divide and prosper: Consumers' reactions to partitioned prices
Vicki G Morwitz, Eric A Greenleaf, Eric J Johnson. JMR, Journal of Marketing Research. Chicago: Nov 1998. Vol. 35, No. 4; p. 453 (11 pages)

The effects of extensions on brand name dilution and enhancement
Zeynep Gurhan-Canli, Durairaj Maheswaran. JMR, Journal of Marketing Research. Chicago: Nov 1998. Vol. 35, No. 4; p. 464 (10 pages)

Organizing for radical product innovation: The overlooked role of willingness to cannibalize
Rajesh K Chandy, Gerard J Tellis. JMR, Journal of Marketing Research. Chicago: Nov 1998. Vol. 35, No. 4; p. 474 (14 pages)

When is it worthwhile targeting the majority instead of the innovators in a new product launch?
Vijay Mahajan, Eitan Muller. JMR, Journal of Marketing Research. Chicago: Nov 1998. Vol. 35, No. 4; p. 488 (8 pages)

Designing the next study for maximum impact
John U Farley, Donald R Lehmann, Lane H Mann. JMR, Journal of Marketing Research. Chicago: Nov 1998. Vol. 35, No. 4; p. 496 (6 pages)

The Laws Of Choice: Predicting Customer Behavior
James Agarwal, Collin Carbno. JMR, Journal of Marketing Research. Chicago: Nov 1998. Vol. 35, No. 4; p. 502 (2 pages)

Aug 1998; Vol.35, Iss.3 
Credits
Anonymous. JMR, Journal of Marketing Research. Chicago: Aug 1998. Vol. 35, No. 3; p. 275 (1 page)

Table of contents
Anonymous. JMR, Journal of Marketing Research. Chicago: Aug 1998. Vol. 35, No. 3; p. 0_1 (1 page)
Information asymmetry and levels of agency relationships
Debi Prasad Mishra, Jan B Heide, Stanton G Cort. JMR, Journal of Marketing Research. Chicago: Aug 1998. Vol. 35, No. 3; p. 277 (19 pages)

Seasonal marketing and timing new product introductions
Sonja Radas, Steven M Shugan. JMR, Journal of Marketing Research. Chicago: Aug 1998. Vol. 35, No. 3; p. 296 (20 pages)

Coupon value: A signal for price?
Priya Raghubir. JMR, Journal of Marketing Research. Chicago: Aug 1998. Vol. 35, No. 3; p. 316 (9 pages)

Consumer processing of product trial and the influence of prior advertising: A structural modeling approach
Deanna S Kempf, Robert E Smith. JMR, Journal of Marketing Research. Chicago: Aug 1998. Vol. 35, No. 3; p. 325 (14 pages)

An empirical analysis of umbrella branding
Tulin Erdem. JMR, Journal of Marketing Research. Chicago: Aug 1998. Vol. 35, No. 3; p. 339 (13 pages)

Determining where to shop: Fixed and variable costs of shopping
David R Bell, Teck-Hua Ho, Christopher S Tang. JMR, Journal of Marketing Research. Chicago: Aug 1998. Vol. 35, No. 3; p. 352 (18 pages)

Exploring the determinants of Broadway show success
Srinivas K Reddy, Vanitha Swaminathan, Carol M Motley. JMR, Journal of Marketing Research. Chicago: Aug 1998. Vol. 35, No. 3; p. 370 (14 pages)

On the heterogeneity of demand
Greg M Allenby, Neeraj Arora, James L Ginter. JMR, Journal of Marketing Research. Chicago: Aug 1998. Vol. 35, No. 3; p. 384 (6 pages)

The effect of promotion on consumption: Buying more and consuming it faster
Kusum L Ailawadi, Scott A Neslin. JMR, Journal of Marketing Research. Chicago: Aug 1998. Vol. 35, No. 3; p. 390 (9 pages)

Advertising frequency decisions in a discrete Markov process under a budget constraint
Bart J Bronnenberg. JMR, Journal of Marketing Research. Chicago: Aug 1998. Vol. 35, No. 3; p. 399 (8 pages)

Computer-Based Survey Software Packages: A Review Of Visual Q, The Survey System, Survey Pro, And Sensus
Rajiv Vaidyanathan. JMR, Journal of Marketing Research. Chicago: Aug 1998. Vol. 35, No. 3; p. 407 (5 pages)

May 1998; Vol.35, Iss.2
 

Credits
Anonymous. JMR, Journal of Marketing Research. Chicago: May 1998. Vol. 35, No. 2; p. 135 (1 page)

Table of contents
Anonymous. JMR, Journal of Marketing Research. Chicago: May 1998. Vol. 35, No. 2; p. 0_1 (1 page)

Distance representations of consumer perceptions: Evaluating appropriateness by using diagnostics
Sanjoy Ghose. JMR, Journal of Marketing Research. Chicago: May 1998. Vol. 35, No. 2; p. 137 (17 pages)

How brand names affect the demand for twin automobiles
Mary W Sullivan. JMR, Journal of Marketing Research. Chicago: May 1998. Vol. 35, No. 2; p. 154 (12 pages)

Consumers' perceptions of the assortment offered in a grocery category: The impact of item reduction
Susan M Broniarczyk, Wayne D Hoyer, Leigh McAlister. JMR, Journal of Marketing Research. Chicago: May 1998. Vol. 35, No. 2; p. 166 (11 pages)

Investigating consumers' tendency to combine multiple shopping purposes and destinations
Benedict G C Dellaert, Theo A Arentze, Michel Bierlaire, et al. JMR, Journal of Marketing Research. Chicago: May 1998. Vol. 35, No. 2; p. 177 (12 pages)

Determining segmentation in sales response across consumer purchase behaviors
Randolph E Bucklin, Sunil Gupta, S Siddarth. JMR, Journal of Marketing Research. Chicago: May 1998. Vol. 35, No. 2; p. 189 (9 pages)
 

Simulation experiments in choice simplification: The effects of task and context on forecasting performance
Rick L Andrews, Ajay K Manrai. JMR, Journal of Marketing Research. Chicago: May 1998. Vol. 35, No. 2; p. 198 (12 pages)

The impact of advertising positioning strategies on consumer price sensitivity
Ajay Kalra, Ronald C Goodstein. JMR, Journal of Marketing Research. Chicago: May 1998. Vol. 35, No. 2; p. 210 (15 pages)

Interdependence, punitive capability, and the reciprocation of punitive actions in channel relationships
Nirmalya Kumar, Lisa K Scheer, Jan-Benedict E M Steenkamp. JMR, Journal of Marketing Research. Chicago: May 1998. Vol. 35, No. 2; p. 225 (11 pages)

An integrated approach toward the spatial modeling of perceived customer value
Indrajit Sinha, Wayne S DeSarbo. JMR, Journal of Marketing Research. Chicago: May 1998. Vol. 35, No. 2; p. 236 (14 pages)

The long-term impact of promotions on consumer stockpiling behavior
Carl F Mela, Kamel Jedidi, Douglas Bowman. JMR, Journal of Marketing Research. Chicago: May 1998. Vol. 35, No. 2; p. 250 (13 pages)

Learning and performance orientation of salespeople: The role of supervisors
Ajay K Kohli, Tasadduq A Shervani, Goutam N Challagalla. JMR, Journal of Marketing Research. Chicago: May 1998. Vol. 35, No. 2; p. 263 (12 pages)

Feb 1998; Vol.35, Iss.1

Credits
Anonymous. JMR, Journal of Marketing Research. Chicago: Feb 1998. Vol. 35, No. 1; p. I (1 page)

Table of contents
Anonymous. JMR, Journal of Marketing Research. Chicago: Feb 1998. Vol. 35, No. 1; p. 0_1 (1 page)

Competitve dynamics and the introduction of new products: The motion picture timing game
Robert E Krider, Charles B Weinberg. JMR, Journal of Marketing Research. Chicago: Feb 1998. Vol. 35, No. 1; p. 1 (15 pages)

Estimating irregular pricing effects: A stochastic spline regression approach
Kirthi Kalyanam, Thomas S Shively. JMR, Journal of Marketing Research. Chicago: Feb 1998. Vol. 35, No. 1; p. 16 (14 pages)

Is a company known by the company it keeps? Assessing the spillover effects of brand alliances on consumer brand attitudes
Bernard L Simonin, Julie A Ruth. JMR, Journal of Marketing Research. Chicago: Feb 1998. Vol. 35, No. 1; p. 30 (13 pages)

Investigating purchase timing behavior in two relates product categories
Pradeep K Chintagunta, Sudeep Haldar. JMR, Journal of Marketing Research. Chicago: Feb 1998. Vol. 35, No. 1; p. 43 (11 pages)

Late mover advantage: How innovative late entrants outsell pioneers
Venkatesh Shankar, Gregory S Carpenter, Lakshman Krishnamurthi. JMR, Journal of Marketing Research. Chicago: Feb 1998. Vol. 35, No. 1; p. 54 (17 pages)

An anchoring ana adjustment model of purchase quantity decisions
Brian Wansink, Robert J Kent, Stephen J Hoch. JMR, Journal of Marketing Research. Chicago: Feb 1998. Vol. 35, No. 1; p. 71 (11 pages)

Market-level effects of information: Competitve responses and consumer dynamics
Christine Moorman. JMR, Journal of Marketing Research. Chicago: Feb 1998. Vol. 35, No. 1; p. 82 (17 pages)

A relationship between market share elasticities and brand switching probabilities
Randolph E Bucklin, Gary J Russell, V Srinivasan. JMR, Journal of Marketing Research. Chicago: Feb 1998. Vol. 35, No. 1; p. 99 (15 pages)

A meta-analysis of relationships between ad-evoked feelings and advertising responses
Steven P Brown, Pamela M Homer, J Jeffrey Inman. JMR, Journal of Marketing Research. Chicago: Feb 1998. Vol. 35, No. 1; p. 114 (13 pages)

Segmentation And Positioning For Strategic Marketing Decisions
David W Stewart. JMR, Journal of Marketing Research. Chicago: Feb 1998. Vol. 35, No. 1; p. 128 (2 pages)

The Psychology Research Handbook: A Guide For Graduate Students And Research Assistants
Eric R Spangenberg. JMR, Journal of Marketing Research. Chicago: Feb 1998. Vol. 35, No. 1; p. 129 (2 pages)

SPSS, Version 7.5 For Windows Nt/Windows 95
David Berkowitz, Arthur Allaway. JMR, Journal of Marketing Research. Chicago: Feb 1998. Vol. 35, No. 1; p. 130 (3 pages)

From the editor
Russell S Winer. JMR, Journal of Marketing Research. Chicago: Feb 1998. Vol. 35, No. 1; p. III (3 pages)
 

1997

Nov 1997; Vol.34, Iss.4

Credits
Anonymous. JMR, Journal of Marketing Research. Chicago: Nov 1997. Vol. 34, No. 4; p. 421 (1 page)

Table of contents
Anonymous. JMR, Journal of Marketing Research. Chicago: Nov 1997. Vol. 34, No. 4; p. 0_1 (1 page)

From the editor
Anonymous. JMR, Journal of Marketing Research. Chicago: Nov 1997. Vol. 34, No. 4; p. 423 (1 page)

Rethinking market research: Putting people bacl in
Gerald Zaltman. JMR, Journal of Marketing Research. Chicago: Nov 1997. Vol. 34, No. 4; p. 424 (14 pages)

Interpreting consumers: A hermeneutical framework for deriving marketing insights from the texts of consumers' consumption stories
Craig J Thompson. JMR, Journal of Marketing Research. Chicago: Nov 1997. Vol. 34, No. 4; p. 438 (18 pages)

New products, upgrades, and new releases: A rationale for sequential product introduction
V Padmanabhan, Surendra Rajiv, Kannan Srinivasan. JMR, Journal of Marketing Research. Chicago: Nov 1997. Vol. 34, No. 4; p. 456 (17 pages)

Can advertising copy make FSI coupons more effective?
France LeClerc, John D C Little. JMR, Journal of Marketing Research. Chicago: Nov 1997. Vol. 34, No. 4; p. 473 (12 pages)

Statistical data fusion for cross-tabulation
Wagner A Kamakura, Michel Wedel. JMR, Journal of Marketing Research. Chicago: Nov 1997. Vol. 34, No. 4; p. 485 (14 pages)

A parametric multidimensional unfolding procedure for incomplete nonmetric preference/choice set data in marketing research
Wayne S DeSarbo, Martin R Young, Arvind Rangaswamy. JMR, Journal of Marketing Research. Chicago: Nov 1997. Vol. 34, No. 4; p. 499 (18 pages)

Coupon attrackiveness and coupon proneness: A framework for modeling coupon redemption
Kapil Bawa, Srini S Srinivasan, Rajendra K Srivastava. JMR, Journal of Marketing Research. Chicago: Nov 1997. Vol. 34, No. 4; p. 517 (9 pages)

Stereographic visual displays and the three-dimensional communication of findings in marketing research
Morris B Holbrook. JMR, Journal of Marketing Research. Chicago: Nov 1997. Vol. 34, No. 4; p. 526 (11 pages)

Lisrel: Issues, debates and strategies / Lisrel approaches to interaction effects in multiple regression
Edward E Rigdon. JMR, Journal of Marketing Research. Chicago: Nov 1997. Vol. 34, No. 4; p. 537 (4 pages)

Measuring the Effectiveness of Image and Linkage Advertising! The Nitty-Gritty of Maxi Marketing
George M Zinkhan. JMR, Journal of Marketing Research. Chicago: Nov 1997. Vol. 34, No. 4; p. 540 (2 pages)

Gift Giving: A Research Anthology
David E Sprott. JMR, Journal of Marketing Research. Chicago: Nov 1997. Vol. 34, No. 4; p. 541 (2 pages)

Tainted Truth: The Manipulation of Fact in America
Ronald F Bush. JMR, Journal of Marketing Research. Chicago: Nov 1997. Vol. 34, No. 4; p. 542 (3 pages)

SPSS Diamond for Windows
George R Franke. JMR, Journal of Marketing Research. Chicago: Nov 1997. Vol. 34, No. 4; p. 544 (3 pages)

Aug 1997; Vol.34, Iss.3

Credits
Anonymous. JMR, Journal of Marketing Research. Chicago: Aug 1997. Vol. 34, No. 3; p. 305 (1 page)

Table of contents
Anonymous. JMR, Journal of Marketing Research. Chicago: Aug 1997. Vol. 34, No. 3; p. 0_1 (1 page)

Development of family triadic measures for children's purchase influence
Chankon Kim, Hanjoon Lee. JMR, Journal of Marketing Research. Chicago: Aug 1997. Vol. 34, No. 3; p. 307 (15 pages)

Using market-level data to understand promotion effects in a nonlinear model
Markus Christen, Sachin Gupta, John C Porter, Richard Staelin, Dick R Wittink. JMR, Journal of Marketing Research. Chicago: Aug 1997. Vol. 34, No. 3; p. 322 (13 pages)

Are the parts better than the whole? The effects of decompositional questions on judgments of frequent behaviors
Geeta Menon. JMR, Journal of Marketing Research. Chicago: Aug 1997. Vol. 34, No. 3; p. 335 (12 pages)

Dimensions of brand personality
Jennifer L Aaker. JMR, Journal of Marketing Research. Chicago: Aug 1997. Vol. 34, No. 3; p. 347 (10 pages)

Understanding cooperative advertising participation rates in conventional channels
Mark Bergen, George John. JMR, Journal of Marketing Research. Chicago: Aug 1997. Vol. 34, No. 3; p. 357 (13 pages)

A feature-based approach to market segmentation via overlapping K-centroids clustering
Anil Chaturvedi, J Douglas Carroll, Paul E Green, John A Rotondo. JMR, Journal of Marketing Research. Chicago: Aug 1997. Vol. 34, No. 3; p. 370 (8 pages)

Kalman Filter estimation of new product diffusion models
Jinhong Xie, X Michael Song, Marvin Sirbu, Qiong Wang. JMR, Journal of Marketing Research. Chicago: Aug 1997. Vol. 34, No. 3; p. 378 (16 pages)

A household-level television advertising exposure model
Makoto Abe. JMR, Journal of Marketing Research. Chicago: Aug 1997. Vol. 34, No. 3; p. 394 (12 pages)

Consideration: Review of research and prospects for future insights
John H Roberts, James M Lattin. JMR, Journal of Marketing Research. Chicago: Aug 1997. Vol. 34, No. 3; p. 406 (5 pages)

Marketing In A Multicultural World: Ethnicity, Nationalism, And Cultural Identity
Martin S Roth. JMR, Journal of Marketing Research. Chicago: Aug 1997. Vol. 34, No. 3; p. 411 (2 pages)

Structural Equation Modeling: Concepts, Issues, And Applications
Edward E Rigdon. JMR, Journal of Marketing Research. Chicago: Aug 1997. Vol. 34, No. 3; p. 412 (4 pages)

The Survey Kit
Gerald Albaum. JMR, Journal of Marketing Research. Chicago: Aug 1997. Vol. 34, No. 3; p. 415 (3 pages)

Consumption And Marketing: Macro Dimensions
Lynn R Kahle. JMR, Journal of Marketing Research. Chicago: Aug 1997. Vol. 34, No. 3; p. 417 (1 page)

Chaos And Catastrophe Theories
Terence A Oliva. JMR, Journal of Marketing Research. Chicago: Aug 1997. Vol. 34, No. 3; p. 418 (4 pages)